Everyday PR Tips For The Non Publicist

Posted by Edithp press on May 27th, 2019

As a small and growing brand, it’s fine to try your hand at public relations. In fact, we encourage niche brands and those on a budget to handle their own PR. Why? Public relations is not super hard. There, we said it. Many in the industry want you to believe there are hidden secrets to gaining their clients amazing exposure, but that’s simply not the case. fashion publicist relations is time consuming, but it’s not rocket science. Therefore, if you are just launching a brand or have been in the marketplace for a while, but on a budget, read on for everyday PR tips that are beneficial.


Email Pitch Template


The heart of securing your brand placement in print or online is reaching out to editors, writers, bloggers, and tastemakers. How do you get in touch with these important people? Via email. Unless you personally know an editor or blogger, phone calls are frowned upon. Literally no one uses the phone anymore unless they are family or you know them very well. When you introduce your brand and yourself, that is called a pitch. You want your email pitch to be concise, but informative.


No one has time to read several paragraphs of text. There is no greater guarantee of an email being deleted when it’s too long and wordy. As you embark on the pitching process, draft one initial pitch. Make sure you have your elevator pitch within the pitch describing your brand. Then, describe what makes your products unique, why consumers love them, and your target audience.


Once you have an initial pitch, you will then tweak it to specifically address each editor or blogger you reach out to. Never send your brand’s email pitch opening with “Hello” or “Hey there.” That is generic and overly used. Always, always address the recipient by their name.

The beginning of your pitch should immediately show value. Never state: Your readers will think you for showing this to them. Editors hate that. Instead, add value to your pitch and take yourself out of it. What do I mean by taking yourself out of it? A winning pitch is not what you want, but what your receiver wants.


The body of your email pitch includes brand description, one or two products that stand out, and how you fit into your niche. Also, if your products are handcrafted by a craftsman, mention that.


At the end of the email tell them you are happy to answer any questions. Never ask them if they will feature your products. Depending on the writer, you may ask if they’d like to receive a free sample.


Linesheet


Linesheets are focused shots of your products on a white background. Since we live in a digital age, most linesheets are now created as jpegs and attached to email pitches. We won’t go into depth how to create linesheets, but they should be resized images of your products, on a white background, with price and brief description under each one. These are not arty, stylized photos. Linesheets highlight your products in the simplest, least complicated way. You may have more than one linesheet, but make sure the resolution is not too large. Each one can be created in photoshop the size of a sheet of paper or your own custom width and height.


Pitching is the heart of both fashion public relations and beauty public relations. Your goal is for your products to be written about and mentioned for free. If you’d like more everyday PR tips, just get in touch. We are happy to help.


Also, never inundate an editor or blogger with too many pitches. Send the initial pitch and wait a week or so. Then, send a follow-up email. Remember, public relations is a marathon, not a sprint. Don’t be surprised if you don’t get immediate placement, most don’t.

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