Vitamin D Market is projected to reach USD 1.7 billion by 2025

Posted by Bharat Book on May 27th, 2019

Bharat Book Bureau Provides the Trending Market Research Report on “Vitamin D Market by Analog (Vitamin D2, Vitamin D3), Form (Dry, Liquid), Application (Functional Food & Beverage, Pharma, Feed, and Personal Care), End User (Children, Adult, and Pregnant Women), Iu Strength and Region - Global Forecast to 2025” under Food category. The report offers a collection of superior market research, market analysis, competitive intelligence and industry reports.

The vitamin D market is projected to grow at a CAGR of 7.0%.

Vitamin D Market is estimated at USD 1.1 billion in 2019 and projected to grow at a CAGR of 7.0%, to reach USD 1.7 billion by 2025. The vitamin D market is driven by the growth in awareness of vitamin D deficiency, a rise in incidences of osteoporosis in women, and an increase in cases of malnutrition in children. The rising number of government initiatives and awareness campaigns is expected to create new growth opportunities for the growth of the vitamin D market.

The scarcity of ingredients, coupled with the high cost, are the major restraints of the market. There are very few natural foods that provide vitamin D, increasing the risk of deficiency of vitamin D among the consumers. Vitamin D and several other vitamins face the problem of raw material unavailability, as a result of which there is an increase in the price. This high price stands to be one of the biggest challenges for the growth of sales of vitamins.

The children segment for vitamin D is estimated to be the fastest growing segment of the vitamin D market.

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Based on end user, the children segment is estimated to be the fastest-growing during the forecast period. Rickets is a disease mostly found in children, caused due to a deficiency of vitamin D. It affects the development of bones and causes soft, weak bones. This disease is prevalent among children in the age group of 3 to 18 months. Inadequate levels of sunlight exposure, skin pigmentation, immobility, birth to a vitamin D-deficient mother, malabsorption, and low intake of foods containing vitamin D are the various factors that lead to its deficiency.

Vitamin D helps ensure that the body absorbs and retains calcium and phosphorus, both critical for building bone tissue. Vitamin D deficiency can lead to rickets, which continues to be reported in the US, mostly in children in the first two years of life. Infants who are exclusively breastfed do not receive daily vitamin D supplements and are at the greatest risk for rickets.

The 40 MIU segment is projected to be the fastest-growing during the forecast period.

Based on IU strength, the 40 MIU segment is projected to be the fastest-growing during the forecast period. Vitamin D3 40 MIU is also referred to as vitamin D3 crystalline and has a potency of 40 million international units per gram, the highest potency of vitamin D3. The product is majorly a white crystalline powder. Vitamin D3 of 500,000 IU is a free-flowing powder form of vitamin D3, which has a potency of 500,000 IU/gram and is practically insoluble in water. The vitamin D of 500,000 IU is majorly consumed in feed products. The 40 MIU type has a wide application in the pharmaceuticals segment and is therefore projected to grow at the highest rate during the forecast period.

Europe is a key region in the vitamin D marker accounting for the second-largest share in 2019.

Europe is estimated to account for the second-largest share in the vitamin D market in 2019. Health awareness among European customers is high; they are conscious of the supplements and ingredients they consume, and hence, choose products carefully. The demand for supplements of vitamin D in the region continues to persist, without compromise on taste, which is encouraging food manufacturers to develop innovative and new products. These factors are contributing to the growth of the vitamin D market in the country.

In addition, consumer awareness about the benefits and functionalities of various nutrients such as vitamins is projected to reflect positively on the market growth. This high level of awareness has resulted in the demand for low-calorie, low-fat, and nutrient-rich food products to be consumed in the European region. Food & beverage companies are innovating to develop such products to cater to consumer demand. Further, the increasing health awareness related to bones such as osteoporosis is driving the market for vitamin D in Europe.

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