More efficient business processes
The mobile app offers practicalities that no website has because the app is generally designed with specific functions. In terms of customers, they will be easier to achieve their goals. If they want to buy a product, they simply click on the buttons designed for that purpose. While in terms of business owners, it certainly helps business processes to be simpler. In the mobile app, users can directly access key information that interests them to use the app. They also usually get convenience for things like contact configuration, password security via cellphone, and so on.
The practical use of a mobile app allows the user not to spend too much effort. Especially if this mobile app is used for activities that require complex data or complicated report generation. The advantage of the mobile app is that data access is relatively faster than if the user uses the mobile app. From there, the user will automatically be more productive because there is no need to waste much time on things that are not useful.
Instant access when offline and online
Some mobile apps allow users to access them offline. Data changes are then stored locally on device storage and will be re-synchronized when the device is connected to the internet. The mobile app is the mainstay of the users especially when the internet is not stable or even there is no internet network at all. This is certainly one advantage that is not owned by browsers and website-based platforms in general.
Many people do not have time to open a website because of the longer loading time of the website. They only open a mobile application to meet all their information needs.