Why Your Brand Needs to Have A Solid Social Media Presence

Posted by Oliver James on May 29th, 2019

Ever since the launch of Facebook way back in 2004, social media has continued to grow and has now become a force to be reckoned with. It now has the power to shape the market and decide which brands become popular among the public and which of them get forgotten. The reason why social media has such a strong influence is because of the sheer amount of people that are currently using social network platforms. Facebook, Twitter and YouTube are used in almost all of the countries around the world. Thus, if you want your brand to be visible to people, it is important to consider your social media marketing strategies. Here are some more reasons why brands need to have a good social media presence if they want to compete in the market.

Brand Awareness

Social media is where the world comes to party. So, if your brand is not present on social platforms then it will be difficult for you to raise awareness of your business. It’s really not rocket science. If people are not able to see your brand, how can they go to your store to buy your products? Since most  people are on social media these days, your presence there is a no-brainer. Social media is going to give you the platform to showcase your product to a wider audience. This will increase your brand awareness and drive traffic towards your website.

Social Engagement

The most obvious advantage that social media offers to businesses, apart from exposing their products and services to a wider audience, is social engagement. Social media offers the chance to engage with your customers and learn about their feelings towards your products. The more frequently you engage with your customers, the more ideas you will have about their desires and needs. Moreover, customers nowadays love brands that engage with them on social media on a regular basis. It can really help in building customer loyalty. Also, it gives customers the satisfaction of knowing that you care about their opinions.

Offering Customer Support

Social media platforms are excellent venues for offering customer support too. You can solve a lot of misconceptions that customers might have regarding your products via social media. Customers can leave their questions and complaints as messages and comments, and you can respond to them with publicly or privately answer to resolve the issue. This is a much better way of offering customer support than the old method of calling a customer service line.

Anchor Digital is an established marketing agency specialising in social media, SEO and content branding. If you want to learn more about the importance of social media marketing then give us a call.