Engage the Audience with Video Content
Pick the Right Background
Keep Average Attention Span of 8 Seconds
Have a Crisp, Clear Audio System
Choose Good Lighting
The first step in video production is to define your target audience and distribute a clear message among them. Understanding your video content will easily impress your target audience. By building buyers persons like their age, name, profession, hobbies, interests and others, you can create video content accordingly. Narrowing down your video viewer to a specific buyer persona will help you create a much more targeted and effective video in the long run. So, identify what they find entertaining or interesting, and how the product or service helps them. Such questions will create a video with a specific message.
A messy or distracting background will give a less professional look. The easy solution is to use a solid background colour to get a professional look. A videographer can lay on the choices of wall paint, bedsheets, or a large sheet of backdrop paper. But ensure that your equipment stands several feet away from the backdrop in order to avoid casting shadows. Shooting a video in a professional environment like in the office or where you actually spend time. Avoid shooting a video with a window or another reflective surface in the background. Because it can make the subject look dark and shadowy.
A fact is that viewers click away from the videos after the first eight seconds if they did not find anything useful information or attractive in this. The average attention span is of 8 seconds. Therefore, it is important to include the brief introduction in the first 8 seconds like who the speaker is, what brand he or she is representing, and what they’re going to talk about. In addition, starting a video content or story from the middle will keep users excited and engage the users long enough to hear your video.
In video production, the audio quality is also a more important subject for hearing out a clear sound. Most people want to watch videos that are produced in HD and have good sound quality. Fuzzy, indistinct audio has usually forced the people to hit the back button within a few seconds. Therefore, purchase good microphone equipment for capturing clear audio by putting it close to the subject. In addition, make use of a pop filter to eliminate blips and crackles on the finished recording. It would be better also to tune out the noise of traffic, birds and wind.
The biggest secret for achieving professional-looking videos is to use lighting for communication with users. One of the better options to shoot a video is to use natural light. This light is soft and cinematic, where a videographer can produce videos in three conditions like outdoors on a cloudy day, an hour after sunrise, and an hour before sunrise. Moreover, it would also be best to shoot indoor videos with natural light. So, pick a room that gets a lot of natural light through multiple windows or adds additional light like ceiling lighting or table lamps.
As your video look more professional and informative, as your brand will get more benefit. So, doing a thorough study on your particular subject matter will make your videos informational, helpful, and add a dash of humour. The experts of video production in Bahrain have various techniques for creating quality videos for users.