NECESSARY STEPS TO BE TAKEN FOR APP STORE OPTIMIZATION

Posted by Andrew James on May 29th, 2019

Everything over the internet works on algorithms and much like Google, YouTube, and other platforms, the App Stores work on algorithms too. Internet marketers use search engine optimization for getting their webpages ranked high in the Google’s search results similarly app developers must use app store optimization for getting their app to the top search results.

You need app optimization to be precisely how it is required to be there are rules to it, and the app store SEO has a ranking algorithm that keeps on changing and evolving regularly. That is why you must keep yourself familiar with all the latest techniques and tricks, which will enhance your outcome.

You can hire android app developers in Canada or developers in other regions, depending upon where you reside, you can reach out to professionals for helping you with that matter. However, there are specific steps, which you should know to be able to do it on your own. These include:

1. An elaborated heading:

Give a name to your app, and a right name does not only identify what your app does; it also improves your rank. A stable and relevant title can improve your app store optimization. One more thing that you need to take care of is that both Apple iOS and Google play deals with headings and keywords differently so the way you approach your title should depend on the OS you are working on.

1. The wise use of keywords:

The keywords here are all about doing too much or too little, using a keyword more than five times increases the chances of your app getting penalized. The apple app store has a character limit of 100 characters for all keywords, while the google play does not provide any specific keyword field. 

1. A well-written app description:

When describing your app, you need to take care of a few basic questions like

• What does your app do?
• What problem does your app solve?
• How will it make your consumer’s life easier?
• Why is it worth the price?

Google play has a relaxed character limit of four thousand characters for app descriptions.

1. A preview video for your app: 

Upload a 30-second explainer video describing your app; most people take the time out to watch video descriptions; it is recommended to add text overlays in muted videos.

1. High quality of screenshots:

People do not invest much of their time in deciding whether they will download your app or not. So adding high-quality screenshots is necessary. A high-quality screenshot will help people in making their decision in this regard.