4 Tips to Promote Your Business with Promotional Products in Australia

Posted by Express Promo on May 30th, 2019

Marketing is the process of promoting your business to people who might need or want your products or services. The most successful companies use several fabulous marketing strategies, and promotional products in Australia is one of the most effective.

Using promotional products to get the attention of consumers is far from novel—in fact, it is considered a ‘classic’ strategy in the marketing world. And yes, it still yields great results even in this age of digital advertising. Here are some of the ways to successfully promote your products and services through promotional gifts.

1. Give them to your employees.

Like any business owner, you are probably thinking of different channels to effectively distribute your promotional products to their consumers. You probably want to partner with stores and wholesalers or join events to give away your free promotional gifts. These are all great strategies, but don’t limit yourself to them. If you want to save money and time, why not use your staff and employees as marketing channels? Let them promote your brand by allowing them to wear promotional t-shirts to work. Give them branded pens, notebooks, umbrella, and other things that they can use daily everywhere. This is an efficient way to put your brand out there in the public eye and improve visibility.

2. Customise your promotional products.

These days, custom promotional products are more than just items branded with company logos and contact information. They must be unique, useful, and worth keeping; otherwise, they’ll end up in the trash. To successfully create custom promotional products, you must consider items relevant to your industry and your client’s wants. For example, if you are in the field of technology, then give your clients things like USB devices and other tech accessories that appeal to them.

3. Sponsor an event.

Sponsoring an event in exchange for the opportunity to market your business is a great idea. Since events usually invite a big crowd, you'll be able to reach out to more people and potential customers. Company-sponsored events let you enjoy more exposure and potentially increase your brand recognition.

4. Make sure to choose high-quality items.

You have one chance to make a good first impression on your potential customers and clients. Make sure that the freebies you are giving away are not only beautiful but also useful and made of good materials. To ensure success, partner with a supplier known for creating quality promotional products at the best prices.

About the Company:

Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.