Are Cold-Pressed Juices Really HealthyPosted by Shazia Khan on May 30th, 2019 Cold-pressed juices are liquefied fruits and veggies with no added preservatives or sugars. Unlike the traditional centrifugal or single auger juicers that use electrically powered fast spinning set of blades, cold-pressed juice is a more natural form of juice packed with 100% nutrients and essential minerals of the fruits and vegetables. What is Cold-Pressed Juice? Cold-pressed juice is produced by means of a hydraulic pressing unit that crushes whole pieces of produce to extract juice out of the fruits and veggies. This method of extraction makes it different from freshly squeezed juice – the conventional juice produced by centrifugation and pulverization of fresh produce. Cold-pressed juice offers several potential benefits over freshly squeezed juice and the list goes beyond just all natural to the nutritional, highest level of vitamins, antioxidants, mineral blend, and a great source of fiber present in the whole production. Business Models The makers of cold-pressed juices follow various business models to provide safe and timely services to consumers. The major business models followed include delivery only, wholesale, and retail. Some of the manufacturers also use the combinational business model, providing both online and retail services to the customers. Retail model includes the establishment of a brick-and-mortar store referred to as juice bar to sell cold-pressed juices. However, the heavy investment required for this model is a discouraging factor and hence, manufacturers are moving towards other business models. Wholesale model refers to the selling of third-party juices to resellers. In contrary, companies following the combination model operate through at least one brick-and-mortar facility and an e-commerce website to take care of consumer orders. This is considered as the most successful business model of the cold-pressed juice market owing to the probability of wide consumer base and greater profit margin that can be achieved through this model. Market Forces The growing consumer awareness, particularly in millennial population towards high nutritional diets coupled with rising health consciousness is driving the demand for cold-pressed juices across the globe. Consumer preferences are shifting towards healthy, caffeine-free beverages, and the organic claim of cold-pressed juices motivates them towards these juices. Global foods, snacks, and beverage leaders including PepsiCo, Coca Cola, and others have heavily invested in cold-pressed juices owing to the high growth potential of the market in the near future. Furthermore, startup firms such as Raw Pressery (Rakyan Beverages Pvt. Ltd.), Suja Juice, and Greenhouse Juice Co. have emerged as the key players of the market owing to their high quality organic cold-pressed juices. These startups are continuously securing significant funding from angel investors and private investment firms, thus expanding their business operations multifold. MyGreens, Juice Up, Evolution Fresh, Hain Celestial Group, and Greenhouse Juice Co. are other notable players of the cold-pressed juice market. Recent Investments
Market Challenges High price tags of cold-pressed juices over traditionally processed juices is the major factor limiting the penetration of cold-pressed juice market among low income population. Moreover, the unavailability of these juices in the mass market and rural population is also hindering the growth of cold-pressed juice market across the globe. Leftover fruit pulp after cold-pressing of raw produce and the loss of essential minerals and vitamins present in the outer layers of fruits and vegetables are also limiting the growth of cold-pressed juice market. Despite the challenges, the cold-pressed juice market is estimated to grow at a lucrative rate in future owing to the potential benefits offered by these juices. The long shelf life and better nutritional content over traditionally processed juices is likely to boost the sales of cold-pressed juice in future. Find more market research reports on Food & beverages @ https://industryarc.com/Domain/6/food-beverages-market-research.html About IndustryARC: IndustryARC is a research and consulting firm that publishes more than 500 reports annually in various industries, such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food & Beverages, Information Technology, Life sciences & Healthcare. Contact Us: Mr. Venkateshwar Reddy Business Development Manager Contact Sales: 1-614-588-8538 (Ext-101) Like it? Share it! More by this author |