What is White Label SEO? A Guide to the Fastest Growing Segment of SEO

Posted by Liam Safari on June 4th, 2019

White label SEO services are offered by an agency or individual who provides search engine optimisation services to other marketing agencies or consultants who do not have SEO as one of the core competencies. White label SEO, or SEO reseller services as they are sometimes known, are designed to allow agencies to retain a customer without needing to expand their business or hire an entire SEO team.

White Label SEO agencies will usually offer a dashboard where clients (and the referring agency) can track rankings, search traffic and links. These reports will often be white label so that the referring agency can put their own logo on the report and send it to the client. The referring client essentially acts as a middleman who manages the client relationship and becomes a ‘go-to’ point for them.

SEO reseller services are important for businesses and agencies looking to expand their offerings without the liability of hiring a full-time team. The agency is free to focus on their core competencies and ensure that they are not burdened with any financial risk if their client decides they no longer want search engine optimisation services. The SEO reseller will treat the white label client as they would a regular SEO client which means that they will have multiple contracts at any one time.

Some of the main reasons that agencies will outsource or employ ‘white label’ services include:

•       The agency can continue to focus on its core specialities
•       There is no financial risk associated with hiring in-house professionals
•       SEO is expensive at a low-scale
•       SEO is becoming more complicated and required a high-level of knowledge
•       SEO requires expensive tools that are hard to justify for a small number of clients

White label SEO services are a good option for growing agencies who want to expand their offerings without taking on any financial risk. It allows them to act as a ‘full-service’ agency and retain clients for a broader range of services.