Organic SEO and how to do it

Posted by Noboru World on June 5th, 2019

Search engine optimisation is dependent on organic and paid optimisation techniques. The purpose of both is to drive traffic towards the website and improve Return on Investment or ROI. With organic results, you do not have to pay any money but work in a consistent and organised fashion. You will have to use area specific keywords and cluster topics to ensure maximum usefulness to the viewers. SEO Company in Bangalore offer proper results but you will have to wait for a long time for the results to finally appear. The paid results are prompt because you are paying for them, but they also stop the moment you stop the money. But with organic SEO such is not the case. You will have to continue with the SEO process to make sure that the website stays on top.

How to start an organic SEO?

For search engine optimisation to build the company’s longevity online it is very important to understand the audience you are after. You will need to know the viewers that you are catering to and what they require. Create and curate content that your audience will love and find useful. Sharing is also important in SEO but a share from an Influencer affects visibility more than others. People tend to trust the brand if an influential person gets linked with it. It imparts positivity and trust. Viewers also tend to stay for some time on the website if they find useful content. Else, they bounce back and leave. Google feels your website has a problem if too many people leave it.

Ensure that the website contains facts like phone number, business address, and important official Information. A valid identity draws more people and makes it easy for Google to give a certificate.

Advanced mechanisms of optimisation

If you have the basics right move on to the usage of keywords which is essential for SEO.

● You cannot send out content without Meta descriptions and keywords because it will seriously affect your Google rankings.

● You cannot stuff it with keywords either because they have to be used in a relevant way.

● Create content that is filled with details and depth.

● Well-researched content is rich in detail and should ideally be around 2,000 words or so.

● Update old and outdated articles instead of creating new ones. Google pays attention to relevant articles only.

● Images should be used properly and only to add more value to the article or information. Visual search is very important for getting ranked by Google. The images now are quite advanced and you have filters, attribution and even metadata.

The structure of optimisation

● Traffic cannot be reached by publishing content in your own website alone. It has to be linked with other social networking sites because cross-linking allows you to reach more visitors. According to best SEO Company in Bangalore, it helps in building authority and connectivity with others.

● The subheads and headings in the content should have the right keywords to help in SEO.

● Backlinks are very important for credibility and improving in the rankings.

Search engine optimisation, when used by a professional marketing automation agency, can create a huge impact on the Google ranking of a company.