Social Media Marketing Trends You’d Like To Know

Posted by amrina alshaikh on June 6th, 2019

The social media scene is constantly improving. Every two months, we are offered with new updates, filters, trends, and ideas by social media companies like Instagram, Facebook, SnapChat etc. which opens door for new ways of social media advertising. Mostly the changes are gradual and relatively predictable. So, several trends are expected in the field of social media marketing. Below is the rundown on some exciting shifts:

Micro-influencers

More and more established brands are making use of micro-influencers which is a growing social media marketing trend. Influencers have become a major trend in social media marketing. We have Twitter and YouTube influencers, and Instagram stars. They have millions of followers, giving brands an extensive set of eyeballs.

But as the number of influencers has grown, prices for their services have also gone up. Hence, more businesses are looking at other alternatives like micro-influencers.

Personalization

With a lot being uploaded by people nowadays, it has become easy for us to get insights into much information about people. This has made enhanced personalization possible.

Personalized marketing is very convenient for the user apart from being useful to marketers.

Timeliness

The social media marketing trendsof the immediate future include the use of real-time communication. The 24X7 customer support, real-time selling, and constant monitoring for any social media crisis is the norm in social media.

Because social media users never sleep. It might be the case that one pleasant morning, you see your brand being heavily applauded or criticised. No one has the time to wait, and thus, timeliness is going to be a significant trend in social media advertising.

Social listening

Social listening is crawling through web and social media platforms to collect all the mentions of a brand. It includes untagged brand mentions, industry keywords, blog mentions, news sites, and forums. The goal of social listening is customer service and reputation management.

The trend in 2019 is going to be use of social media listening for social selling and lead generation. Marketers are getting aware that they can find people looking for their specific services on social media.

People sharing their ideas, frustrations, and recommendations online is not going to stop; hence, the social listening trend is supposed to grow and expand.

Video content

With no doubt, video content is expected to dominate the market in 2019. Some experts are even saying that 80% of all content we consume online is going to be video content.

This research primarily supports live videos. The trend has taken over on Facebook and Instagram, and people get notified when someone they follow is going live. The authentic and vanishing nature of live videos makes them especially attractive and meaningful. The main reason videos are growing is that they have become easier to film.

Again, micro-influencers are present in every marketing niche. Most of their followers are really interested in them.

Having said all these, 2019 is going to be challenging for us, and we need to adapt, enhance consumer process, and discover new ways to connect with our customers.