All Year gifting Report Analyses Include comprehensive insight,Mail Trends Scope

Posted by Deeksha on June 6th, 2019

This research study added to the broad database of Market Research Hub (MRH) focusing on the All year gifting delivers an in-depth outlook to present information about executive summary and key performance indicators. Furthermore, readers can gather knowledge about the economic status, demographics and competitive landscape which is prevailing in the concerned industry during the review period, 2019. Overall, the purpose of this assessment is to present a clear picture highlighting the transformations expected to occur in the all year gifting driven by major trends and opportunities. 

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All year gifting, 2019

Summary
The "All year gifting, 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions such as birthdays, weddings and new babies. The report analyses the major players, the main trends, and consumer attitudes.

Average spend fell across a number of occasions with 30.2% of consumers feeling financially worse off compared to this time last year and therefore prioritising spending on certain recipients and occasions. Sainsbury's and ASDA must do more to compete with Tesco as it remains the most popular retailer - 24.5% of all year gifting shoppers purchased a gift from Tesco.

Scope
- Card Factory is perceived as the best retailer for promoting deals of all year gifting products, as its expansion into non-card products at low prices has appealed to shoppers looking for value for money.
- Shoppers want advice on what gifts to buy - 74.3% of consumers stated that they believe it is convenient to have a gift list, as advice from recipients can ensure that they give the best present for the person.
- Amazon has continued to further build its appeal in gifts, with 22.3% of consumers who made gifting purchases using the online giant compared to 18.8% last year.

Reasons to buy
- Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offerings are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.
- Understand what drives consumers to choose a retailer for their purchases for certain gifting occasions, such as quality of products, prices and the importance of general gifting ranges in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for gifting occasions in order to understand how to appeal shoppers and maximize market share.

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Table of Contents

THE KEY FINDINGS
The Key Findings
Average spends fall across a number of occasions as consumers prioritise spending
Sainsbury's and ASDA must do more to compete with Tesco as it remains the most popular retailer
More consumers think they should buy gifts than cards for a new baby and weddings
Trend insight - stores
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Gift spending
Research
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Perceptions of giving cards and gifts
All year gifting statements
Social media
Gifting
Key findings
Retailer selection
Attitudes towards gifting
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
Bought for
Categories purchased
Research
Buying dynamics
Birthdays
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Weddings/engagements
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Pregnancy/new baby
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Religious/ceremonial occasions
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Life achievements
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Retirement/leaving occasions
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Gratitude/sympathy
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Spontaneous gifting
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Methodology
Technical details: consumer survey work

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