Spa Resort Market Future Demand, Market Analysis and Outlook to 2026

Posted by anagha on June 11th, 2019

Spa is a spring or bath rich in minerals, known for therapeutic properties essential for relaxing the body. Spa resorts are special places providing treatments and various facilities for enhanced health and wellness. Spas provide massages, salon services, skin treatments, Ayurveda medicines, and yoga therapy, among others. Spa is often used as a medium for managing stress, treating medical problems, reducing weight, boosting immune system, and detoxifying the body. Balneotherapy or spa therapy is widely used in alternative medicine for the treatment of diseases such as arthritis.

Increasing travel and tourism activities coupled with increasing global health awareness is majorly driving growth of the spa resort market. Growing urbanization coupled with hectic work culture, is increasing prevalence of stress and stress-related diseases among the populace. This in turn, is increasing the demand for spa therapies, thus boosting growth of the market for spa resorts. High costs associated with healthcare is further expected to increase consumer inclination towards spa therapeutics, in turn, propelling growth of the spa resort market.

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In the historic era, people travelled distant places to gain the benefits of mineral water. Over the recent years, spas have been able to offer an on-site source of natural mineral, thermal or seawater for hydrotherapy treatments. The enhanced convenience of spas is gaining traction, in turn driving growth of the spa resort market. Increasing globalization has increased the accessibility to spas to most people. This in turn, is boosting growth of the spa resort market.

Major consumers are females, however, growing health consciousness is increasing the consumer base of the spa resort market. Increasing number of people are increasingly being inclined towards maintaining physical and mental health, which is majorly tended to by spas. This in turn, is expected to drive growth of the spa resort market.

Europe is a dominant region in the spa resort market and is expected to retain its dominance throughout the forecast period. Growing focus and awareness on health and beauty, increasing expenditure on luxurious self-care services such as massages and facials, along with relatively high revenue generated in the region are major factors fueling growth of the spa resort market in the region. Moreover, customized and mini treatments are driving growth of the market in this region, owing to the busy and sedentary lifestyle. The region witnesses the presence of a large number of certified nutrients and cosmetic experts in spa resorts, in turn contributing to significant growth of the market in the region. According to the European Spa Association, Europe has over 1200 medical spa and health resorts in the region. European tourism statistics stated that over the period of 2006-2015, the average stay at tourist accommodation increased by 22%.

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Asia Pacific is the fastest-growing region in the spa resorts market. Emerging economies such as Malaysia, Singapore, Indonesia, and Thailand are lucrative tourist destinations for spas in the region. The presence of various regional practices such as Thai massage, Yoga, and Ayurvedic medicines in the region, are attracting several tourists, annually. In 2015, international tourist arrival in the region increased by 6%, recording 279 million from around 110 million in 2000. Number of spa resorts are expected to reach 535 million by 2030, as stated by United Nations World Tourism Organization (UNWTO). 

Key players are adopting various inorganic growth strategies such as mergers and acquisitions to strengthen their foothold in the global market. For instance, Hyatt acquired New York-based Miraval group, a wellness resort and spa company in 2017. Major players operating in the spa resorts market include Emirates palace, Four Seasons Hotel limited, Massage Envy Franchising LLC, Jade Mountain Resort, Six Senses Hotels Resorts Spas, Lanserhof Tegernsee, and Gaia Retreat & Spa. 

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