4 reasons why businesses should consider media training for their executives

Posted by jaquesmontegolifier on June 13th, 2019

One of the strategies used by businesses to stay relevant and gain wide-spread attention is to be in the news as often as possible. Customers need to recognize top executives as public figures; as the face and voice of their favourite brands. It is up to these public figures to ensure that their messages are not only well-delivered, but also well-received. Today, where businesses are out in the battleground to gain more media exposure for their companies, it does a world of good to have executives undergo media training. Mastering a few skills of how, what, and when to say can go a long way. Here are 4 reasons why businesses should consider executive media training.

Media training helps define key messages clearly and concisely: The executive addressing the press should know exactly what needs to be said in an interview. The idea is to deliver a short, crisp message about the benefits of your products/services with a focus on your audience. While it may look and sound simple, getting a succinct message through is not everyone’s cup of tea. Media training includes strategic communication consulting that can help executives use the right tone of language for audiences to identify with. Training can help your executives’ device the important key messages without diluting the impact of the message being delivered.

Media training helps executives speak in a powerful way: Whenever your executives address an audience; be it a journalist in a studio, at a press conference or for an impromptu interview, he should know the art of using his words in a manner that conveys the message in a powerful way. Executive media training focuses on teaching the press-facing executives how to use their words, tone and gestures or body language in an effective way. Remember that audience notices both, your executives’ words as well as their facial expressions and body language.

Executives learn how to be in control of the interview: Maintaining your composure throughout the interview is a skill that needs mastering. It is easy to get offended or shout your guts out, but delivering your message in a cool, composed manner even when you feel attacked or intimidated by the challenging questions of the journalist, takes a special kind of skill. If an executive is clear about his/her response, he/she can control and steer the interview in whatever direction he/she chooses. Executive media training helps imbibe this subtle but important skill.

Executive learn how to respond to difficult questions: There are times when journalists or interviewers can ask questions that your executive may find difficult or challenging to answer. This especially happens in moments when a company is going through some crisis. However, strategic communication consulting lays impetus on preparing executives for such challenging situations, thus preparing them for any unexpected surprises during interviews. They are trained about the right kind of, neutral responses that helps them answer the most difficult questions confidently without jeopardising the brand’s image.

Most executives are too overwhelmed and terrified when it comes to making public appearances; whether it is on live radio of on television. As such, executive media training helps them develop their interview skills. After all, media interaction is one of the most effective forms of PR and marketing.

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