5 Winning Tips from A Consulting Firm to Transform Your Brand’s Image

Posted by Erin Evans on June 14th, 2019

Gone are the days when you would sing praises about your product or services and advertise on a few relevant platforms so that your target audience floods in. With the increase in the number of platforms to reach your audience, the ways to engage them have also undergone a significant change.

You need to ‘weave’ a connection with your brand to ensure that they stay. It is precisely the reason why brands are digging back and sharing their brand’s story- what motivated them to start, which problems they faced and so on. ‘The humane touch’, it’s all about it.

As a consulting firm in Australia running for years, here are 5 ways to ensure that your brand gets the limelight it deserves.

Examine your online image

All these years, you might have turned a deaf ear to what people are talking about you. Better to say you were oblivious of it. Now that you decide to revamp your online presence, the first thing you need to do is to check what people are talking about you online- good or bad. It will help you to create an effective online strategy.

Create a stellar profile on LinkedIn

One thing you cannot ignore at any cost if you are planning to hire people is to create a LinkedIn account filled in with all the necessary information. Job seekers are quite likely to search for your company on LinkedIn before sending you their job application. You can use Sydney IT recruitment to simplify your job.

Add a humane touch to your social media channels

Creating a page for your brand is not enough. You need to make sure that it has all the necessary elements- human touch being the foremost. Don’t sound like a robot by singing about your products and services always. Give people a glimpse of the fun activities in your company and your work culture to motivate them to apply.

There is no better strategy than happy employees

You might have often heard that happy employees create happy customers. Have you ever given it a deep thought? If not, now is the time to. Instead of your company praising about itself as an entity on your website and other social media channels, if your employee share content or post something, keeping your company in the loop, it stays in the minds of the people for much longer.

Make your employees happy in whichever way it’s possible so that you don’t need to tell them to like your social media posts or do any such gimmick for publicity. They do it on their own. The difference reflects in the way they do.

5. Share, share and share

Make your employees a part of your online reputation management strategy. Be smart, and do it the right way!

Preaching these principles is easy. Applying them is difficult. It calls for additional help from a good consulting firm in Australia. Firesoft is one such consulting firm that has helped brands ace the recruitment game and helped brands to transform their image to attract fresh talent.