What is a creative agency? 12 reasons and signs to start one

Posted by markwahlbargg on June 17th, 2019

As the advertising world shifts towards a digital-first focus, the need for creativity in marketing grows ever-more pressing.

Now, many companies seek creative agency services to bolster their brand voice. These specialist companies can give a business a modern makeover that transforms them into a more engaging enterprise.

For solo freelancers, starting their own creative agency is a natural career progression. In this article, we’ll discover the ins and outs of creative agencies, so you can discover if it’s the right move for you.

Types of creative agencies

There is some debate as to the differences between various types of creative agencies. An especially hot topic is that of a creative agency vs digital agency.

What is the difference? It’s time to find out.

What is a creative agency?

Essentially, a great creative agency offers a fusion of branding and communications with digital marketing and graphic design. Ultimately, they help companies engage a wider audience through their marketing channels, whether it’s via commercials, social media, or through print ads or events.

What is a digital agency?

The typical digital agency comprises many of the same elements. The key difference is that digital agencies offer more in the way of search engine optimization and lead generation.

What is an advertising agency?

An advertising agency is comprised of a team that possesses creative skills as well as media planning expertise. They can help businesses meet their objectives through careful communications management and audience targeting.

What is a media agency?

As you may expect, media agencies develop media products such as photography, video, podcast, and multimedia. By focusing on finding the right placement for your ads, these agencies can help you negotiate better deals and secure cheaper advertising rates.