Online Store and Action business waves have come, retail industry has turned the

Posted by onlineStore on June 17th, 2019

Traditional department store retailing from 1860 to the 21st century, but the past decade of e-commerce frenzy swept, resulting in a second wave of the retail revolution, the past bright hundred containers filled with a wealth of goods suddenly only "Showrooming and Online Store Builder  "consumers in the physical store only do not buy,

Instead of buying the same product online at a lower price, he Aish, founder of Online Store Builder in the USA , said that the current wave of action business has come, the mobile of retailing will set off the third wave of revolution, IBM also proposed that the community (Social) Mobile can be a key factor in the success of physical stores, especially as action trends will have a huge impact on in-Online Store Builder  sales, and retailers will need to transform their sales experience through the impact of action trends, whether online or online.

(In the tide of action commerce, how traditional retailers use apps to integrate in-line and off-line is a topic of concern to more and more businesses," the chart says. Photo credit: He Daxin)

At present, we see the overall e-commerce market in 2014, about 879.6 billion Dollar of output value, compared to 2013 growth of 15%, 2015 is estimated that the overall e-commerce output value will exceed trillion yuan, and in 2014 Taiwan's total real department store market output value of about 300 billion yuan, the annual growth rate of only 6%, in this competitive situation, It's not easy for real department store revenue growth to challenge double-digit growth.

Because of the popularity of mobile devices and the convenience of personal fit, many Online Store Builder have begun to launch their own branded apps to enhance their interaction with acquaintances, for example, Macy's Macy's has launched its own app, and then matched it. Beacon's technology applications enhance the consumer's shopping experience, and Neiman Marcus, a boutique department store, uses APP to offer customized services that recommend boutique favors VIP customers.

IBM has also suggested that community-plus actions can be a key factor in the success of physical stores, especially as the impact of action trends on in-store sales will be enormous, and that retailers will need to transform their sales experience through the impact of action trends, whether online or online, IBM estimates that by 2016, The impact of the action trend on store sales is expected to exceed 0 billion, with more than half of smartphones used in stores in the U.S., 20 percent of which are scanning barcodes for goods, and 13 percent using mobile phones to confirm the price of the product network, and you can see that the use of mobile devices to help and assist in purchasing decisions is already widespread.

Aish Jackson recently for online sellers to conduct "Pakistan and USA 100 sellers action business white paper" survey, Faiz-ur-Rehman marketing director Speedeonic said that the 2019  Online Store Builder and  online shopping market is still growing, but the competitive profit margin is getting lower and lower, some stores have begun to turn to open physical stores for virtual integration. In addition, the large-scale online shopping platform itself traffic is high, shop trends and platform cooperation to guide traffic, but gradually develop their own official website, while opening stores through the app for integration, is about to form a new trend. As for the current situation of the operation of the Online Store Builder and store business development, the store began to actively face the new wave of action, although the flow /performance ratio from the action side is relatively low, but as many as 87% of the merchants have from the action side of the order generation, traffic and performance compared to last year growth of about 15% to 25%, Reflecting the business action business to integrate the business's access platform, has been the store next had to face the most important issue.

Eighty-seven percent of businesses surveyed in the Action Business White Paper survey said they had orders from the action side, while as many as 83 percents said it was nearly a year since they were involved in operating on the auction platform. Ninety-eight percent of respondents said that "operational commerce is important or very important". Even so, action-side traffic accounted for only 17 percent of total traffic and action-side performance for 15 percent of overall performance.

Aish Jackson believes that the mobile of mobile in the retail industry has come, the mobile station of the retail industry will set off the third wave of revolution, not to catch up with this wave of business trends in business, businesses may miss the opportunity to succeed. And AppWorks partner MJ believes that, with people using mobile frequency and time significantly increased, the traditional "desktop e-commerce" business model in the past may evolve into "APP e-commerce", the traffic economy has also expanded into the fan economy, action e-commerce plus fan economy, the chances of success will be greatly increased.