Pre-Development SEO Checklist Used by SEO Services Company

Posted by Oodles Marketing on June 18th, 2019


Search engine optimization is an essential requirement for online businesses and choosing the right SEO services Company is equally important. SEO lays the foundation for your website’s digital marketing strategies, particularly with regards to organic traffic. However, a majority of companies and individuals initiate their SEO efforts long after their website is designed and developed. For this reason, the newly developed websites often lack on digital marketing and SEO front.


Technically speaking, website development and SEO services are the two processes that should go hand-in-hand. In fact, the best time to optimize a website for search engines  during the development cycle. Of course, SEO is something that you can perform at a later stage as well. But the timely adoption of SEO methodologies can provide long-term benefits in terms of search rankings and organic traffic.


This blog post provides valuable tips to optimize your website effectively. It will enable you to improve your website’s online visibility with better search rankings.

Keyword Targeting

Keyword research is essential for content creation and it is something you should do right from the start. Keywords may range from words to phrases that can attract organic traffic. If your website is lacking important business keywords, the searchers won’t be able to find it easily.


Now the question worth asking is, ‘how do you choose the right keywords for your business?’ There is no direct answer to this question. Every business has a different set of requirements. They belong to different industries, have different selling propositions, and their project goals differ too. Here you will find a basic strategy to fetch relevant keywords and use them in your content. A basic step-by-step guide is given below.  


  • Make a list of your competitors and the keywords they are using.

  • Filter out the keywords that are relevant to your business.

  • Check the search density of each keyword in local and global searches.

  • Compare the search density of the keywords based on your targeted geographical regions.

  • Check the average CPC of each keyword to analyze the competition.

  • Pick the keywords that are most relevant to your online business.

Content Development

Content is the most crucial element of website design and development cycle. It is, therefore, necessary to generate high-quality content which clearly defines your website’s value proposition. The key things to keep in mind while creating content for your website are as follows.

  • Your website content should be 100% unique and free from plagiarism. You can examine the uniqueness of your website content using free online tools like Small SEO Tools and Duplichecker.

  • There should be an optimal use of heading tags and anchor text. These are the HTML tags that search engine bots can identify as headings and subheadings.  

  • Textual content should be accompanied by eye-catching visuals and graphics for better user engagement.

  • Make appropriate use of the keywords that are important to your business. The keyword density should be 2.5-3 percent of the overall content.


On-page Optimizations

Using keywords in your content won’t suffice unless you are using appropriate on-page SEO techniques for your website. On-page SEO is a way to ensure that you are producing high-quality content on your website which is easily readable. The search algorithms are so advanced that they index high-quality content better than competing websites. It is, therefore essential to perform on-page optimizations for all your new and existing webpages. The following tips are handy for implementing on-page SEO –


  • Select a focus keyword for every page.

  • Use focus keyword in the first paragraph of your copy text and keep the overall keyword density 2.5-3 percent.  

  • Create short descriptive URLs for the new pages.

  • Provide appropriate meta-title and meta-description for each landing page.

  • Write short and readable sentences with below 10 percent use of passive voice.

  • Make appropriate use of inbound and outbound links keeping the ratio 3:1.

  • Use relevant images on your webpages with clearly defined Alt attributes.

  • Use high-quality images with least possible file size.


Avoid Cloaking Instances

One basic principle of SEO is to ensure that search engine bots have access to the same content that is available to all the visitors. It loosely implies that one should never hide text in the HTML code of a website. The content should be visible to human visitors as well as the search engines.


When a website violates this principle, search engines call it “Cloaking.” If cloaking is detected on a particular website, then search engines don’t rank it in their searches. So when you are developing a website, make sure that all the content is explicitly available to the visitors and search engines.


Why Choose Oodles Marketing?

We, at Oodles Marketing, provide 360-degree digital marketing company support to the business websites during the development cycle. We are the leading digital marketing service providers in India with a track record of delivering measurable results with our SEO services. Our SEO experts use data-driven methodologies to improve your website’s search rankings and boost organic traffic.

Avail your first SEO consultation 100% free.Talk to our experts.


Originally Published at:

Oodles Marketing

About the Author

Oodles Marketing
Joined: May 28th, 2019
Articles Posted: 10

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