Pre-Development SEO Checklist Used by SEO Services Company
Posted by Oodles Marketing on June 18th, 2019
Search engine optimization is an essential requirement for online businesses and choosing the right SEO services Company is equally important. SEO lays the foundation for your website’s digital marketing strategies, particularly with regards to organic traffic. However, a majority of companies and individuals initiate their SEO efforts long after their website is designed and developed. For this reason, the newly developed websites often lack on digital marketing and SEO front.
Technically speaking, website development and SEO services are the two processes that should go hand-in-hand. In fact, the best time to optimize a website for search engines during the development cycle. Of course, SEO is something that you can perform at a later stage as well. But the timely adoption of SEO methodologies can provide long-term benefits in terms of search rankings and organic traffic.
This blog post provides valuable tips to optimize your website effectively. It will enable you to improve your website’s online visibility with better search rankings.
Keyword research is essential for content creation and it is something you should do right from the start. Keywords may range from words to phrases that can attract organic traffic. If your website is lacking important business keywords, the searchers won’t be able to find it easily.
Now the question worth asking is, ‘how do you choose the right keywords for your business?’ There is no direct answer to this question. Every business has a different set of requirements. They belong to different industries, have different selling propositions, and their project goals differ too. Here you will find a basic strategy to fetch relevant keywords and use them in your content. A basic step-by-step guide is given below.
Content is the most crucial element of website design and development cycle. It is, therefore, necessary to generate high-quality content which clearly defines your website’s value proposition. The key things to keep in mind while creating content for your website are as follows.
Using keywords in your content won’t suffice unless you are using appropriate on-page SEO techniques for your website. On-page SEO is a way to ensure that you are producing high-quality content on your website which is easily readable. The search algorithms are so advanced that they index high-quality content better than competing websites. It is, therefore essential to perform on-page optimizations for all your new and existing webpages. The following tips are handy for implementing on-page SEO –
Avoid Cloaking Instances
One basic principle of SEO is to ensure that search engine bots have access to the same content that is available to all the visitors. It loosely implies that one should never hide text in the HTML code of a website. The content should be visible to human visitors as well as the search engines.
When a website violates this principle, search engines call it “Cloaking.” If cloaking is detected on a particular website, then search engines don’t rank it in their searches. So when you are developing a website, make sure that all the content is explicitly available to the visitors and search engines.
Why Choose Oodles Marketing?
We, at Oodles Marketing, provide 360-degree digital marketing company support to the business websites during the development cycle. We are the leading digital marketing service providers in India with a track record of delivering measurable results with our SEO services. Our SEO experts use data-driven methodologies to improve your website’s search rankings and boost organic traffic.
Avail your first SEO consultation 100% free.Talk to our experts.
Originally Published at: https://www.oodlesmarketing.com/blog/seo-checklist-new-websites/
About the AuthorOodles Marketing
Joined: May 28th, 2019
Articles Posted: 10
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