It hardly needs to be mentioned that the menu is a significant communication tool for any restaurant. It not only serves as an introduction of your eatery to your guests, but is also a representation of your brand concept. If you want the menu to work in your favour in terms of attracting more patrons and giving them a positive impression that lasts, it is imperative to have an effective menu design which will not only have a deep impact on your customer’s impression but also boost your restaurant’s profits. The following are some of the grave mistakes that you should avoid at any cost, when it comes to menu design Dubai:
Poor categorization of food items- the items should be listed in clear groups. Also, pay attention to the order of the categories. For example, it is advisable to list the soups and appetizers before entrees, otherwise some of your guests might be tempted to order the main course and give a miss to the appetizers. You can also consider featuring vegetarian and non-vegetarian dishes on separate pages.
Lack of attention to details- the menu of your restaurant acts like a sales brochure, so to say. You need to put in a lot of thought as well as capital investment into it. It is advisable to hire an efficient graphic designer who can help you in designing an aesthetically pleasing menu.
Overemphasis on price- this is the biggest mistake you can make! If the customer’s attention is drawn predominantly to the prices, it is likely that he/she will dismiss menu items based on price itself. The focal point of the menu should be the dishes.
Ignoring upselling opportunities- your servers should be trained enough to upsell certain items. But even without them, your guests should be able to add on cheese, mushrooms, olives, nuts, etc. to their dishes, so that they do not need to rely on the servers alone. You can also consider having combo meals which is a great way to upsell add-ons such as beverages and desserts.
Not having an online menu- in today’s times, many guests prefer checking out the menu online before visiting a restaurant. It is any day a good idea to have your restaurant’s website where you can also upload the menu. Try having collaborations with food delivery apps as well as online reservation services who will also display your menu online. The online restaurant menu design should also facilitate browsing and be mobile-friendly.
Thus, it is not the restaurant interior design Dubai alone that attracts guests. You can also make a lasting impression by having a well-designed menu, minus these mistakes!