Ambiance Lighting Market – Geographical Analysis

Posted by surendra choudhary on June 20th, 2019

Automotive ambiance lighting primarily includes lights that are integrated into the interior of a vehicle to assist visibility during specific period and time, mostly in night travel. The automotive ambiance lighting systems lend a superior esthetical appearance to the interior of a vehicle and provides a sense of broad in-cabin feeling, in addition to the practical benefits. Ambiance lighting concerns more to the indirect inside lights than to the panel lights that offer the driver a feel of spaciousness and orientation as well as feeling of comfort and safety. Ambiance lighting delivers an aroused atmosphere and, according to manufacturers, links together interior and exterior lighting setting for the driver for reduced levels of driving fatigue. Ambiance lighting is presently included as a part of the inventive brake- and turn-lighting applications, backlight displays, possession detection, and night vision mode. Ambiance lighting creates an impact on the driving experience as well as a certain impression. Ambiance lighting systems also insure the safety of the passengers and the driver, as they assists in the efficient visibility of instruments such as the control panel for drivers during low visibility.

The key factors driving the Ambiance Lighting Market growth include increasing penetration of ambiance lighting in low to mid-segment vehicles, inclination toward luxury, and increasing vehicle production. The improving economic condition of developing regions such as Asia Oceania has boosted the market for premium vehicles, which are equipped with ambiance lighting.

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The global ambiance lighting market for automotive can be segmented based on application, vehicle, electric vehicle, sales channel, and region. In terms of application, the ambiance lighting market for automotive can be classified into footwell segment and other three segment. The footwell ambiance lighting segment is projected to account for a prominent share of the market during the forecast period, as it helps improve the visibility of the foot area, and is also highly common application of ambiance lighting. However, the other segments are expected to expand at a significant growth rate, owing to the increased installation of ambiance lighting and sale of premium cars.

In terms of vehicle, the ambiance lighting market for automotive can be divided into passenger vehicle and commercial vehicle. The passenger vehicle segment is anticipated to account for a major share of the ambiance lighting for automotive market, followed by light commercial vehicle and heavy commercial vehicle segments, during the forecast period. Rise in interest of various automotive manufacturers in the usage of automotive exterior and internal decorative components is estimated to boost the production of ambiance lighting market for automotive.

 Based on electric vehicle, the ambiance lighting market for automotive can be segregated into battery electric vehicle, and other two vehicle segment. Rise in government initiatives to promote green vehicles is projected to drive the global ambiance lighting market for automotive during the forecast period. Demand for ambiance lighting is high in the production of electric vehicles and hybrid vehicles. Governments of various countries such as China and those in Europe are increasingly encouraging the purchase of low-emission electric and hybrid cars, as they help protect the environment by limiting vehicular emissions. Additionally, government subsidies such as tax exemptions and designated parking spaces for electric car buyers in Europe are also driving people to opt for electric and hybrid vehicles. This, in turn, is likely to propel the demand for ambiance lighting market for automotive in the near future.

Based on sales channel, the ambiance lighting market for automotive can be split into OEM, aftermarket. In terms of revenue, the aftermarket segment is estimated to dominate the global ambiance lighting market for automotive, with sales expected to increase rapidly between 2017 and 2025. The aftermarket segment is likely to present significant opportunities for the market, as the working span of ambiance lighting being limited to a few thousand hours. The OEM segment of the ambiance lighting market for automotive is anticipated to expand at a relatively lower growth rate during the forecast period.

Based on geography, the global ambiance lighting  market for automotive can be classified into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. In terms of demand, Asia Pacific accounts for a major share of the ambiance lighting market for automotive, since the region is a major production hub for the automotive industry, primarily for low and mid-segment cars. Demand for ambiance lighting for automotive is also anticipated to rise owing to the increase in production of vehicles in the region. Therefore, the market in Asia Pacific is estimated to hold a prominent market share for ambiance lighting market for automotive during the forecast period. The expansion can be majorly attributed to the considerable number of vehicles manufactured in China and the rising demand for premium vehicles, which in turn has resulted in the increase in demand for ambiance lighting market for automotive. Moreover, rising disposable income of people in this region is also a major factor driving the market. The market in North America is expected to follow Asia Pacific, in terms of share of the market, in the near future, owing to the high demand for luxury cars equipped with ambiance lighting. Moreover, the increasing purchasing power of consumers is also boosting the market in the region.

Key players operating in the global ambiance lighting market for automotive include HELLA KGaA Hueck & Co., OSRAM Licht AG, Grupo Antolin, Federal-Mogul LLC, and Koito Manufacturing Co., Ltd. Among these, HELLA KGaA Hueck & Co.is one of the top players in this market with a vast product portfolio and supplies ambiance lighting systems to automaker companies such as BMW AG, Ford Motor Company, and Daimler AG.