4 Elements That Make up an Effective SEO Strategy

Posted by 180Fusion on June 26th, 2019

Search engine optimization (SEO) is a popular marketing strategy these days. It's a process that aims to increase the quantity and quality of website traffic through search results. However, when you try to deeply understand this approach, it can seem overly complicated since it has a variety of sub-processes.

In Chicago SEO services are offered by specialists who went through intensive training to comprehend this strategy. If you're aiming to be like them, first learn about these 4 pillars that make up the technique:


Having an organized structure plays a pivotal role in establishing a website. Technical SEO serves as the backbone where experts ensure that all features are functioning properly. It's an aspect that monitors the occurrence of issues and sees that consultants will immediately provide a solution. It focuses on many areas such as crawl, index, mobile, speed, tech, and hierarchy. All are essential components in building a well-optimized page design.


The content solely affects the value of a site. That's why experts consider this the core factor that contributes to an increase in search result ranking. It's divided into 3 categories: 

  • Service: It includes data that tells everything about the business like what exactly it is and what it provides.
  • Credibility: A composition that establishes the reputation of a site.
  • Marketing: This is where a business can persuade prospective customers to buy a product or a service from them through the use of creative information.

There are also different types of content, such as product pages, blogs, articles, lists, guides, videos, infographics, slideshows, glossaries, and directories. If all are utilized correctly, there's a great chance that web traffic will increase.


Companies that offer SEO services in Chicago will agree that optimizing a website should start from the inside. This practice is known as "on-page optimization." All website functionalities are enhanced by applying the right keywords, URLs, page titles, meta descriptions, and content. It also aims to provide good user experiences, strong calls to action, and structured data markups.


While on-site focuses on the website itself, off-page optimization connects one page to others on the internet. It involves how search engines and users determine the popularity, relevance, trustworthiness, and authority of the website. When this is accomplished, it can help promote the page and validate the content's quality.

Learning the 4 key areas of SEO doesn't have to be difficult. As long as you fully understand the foundation, you'll make your way to becoming an expert. Who knows, you might run the next company in Chicago with SEO services to offer.


About the Author

Joined: February 14th, 2018
Articles Posted: 22

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