Ways To Create Winning A/B Tests With Heatmap Analytics

Posted by alvina on June 29th, 2019

Before detailing on the topic, let me brief a little on what heatmap and heatmap analytics are . Heatmaps can be most simply defined as a graphical representation of data which says a whole lot about your website. Heat map analytics is where a special snippet of javascript is placed to track clicks and mouse movement and display the data in a heatmap.

Heat maps analytic is used in different forms of analytics but most often used to show users activities and behavior on some WebPages templates. Heatmaps can be used to record and quantify what users do with their mouse and represent it in a graphical format. In order for your business or website to identify its problems and make correction in terms of UX, heatmaps analytics and A/B testing tools are important as they provide more understanding of your users, make UX better and scale your business.

At this point, you may wonder what A/B testing is, so I will make some briefing on A/B testing tools. These testing tools give you the chance to try out varieties of variations of your website, to know which converts best. As heatmaps identify the problems faced by your users, A/B testing tools give you various solutions, this is the reason both are inevitable.

Good heatmapping tools, give room for analysts to segment the data that has been visualized by heatmaps making it easy to see the engagement of different users on a particular page.

How do heat maps help in the creation of winning A/B tests?

1. Scroll Maps

This shows you to what point your users are scrolling on a web page, where they spend the most time and the point where they abandon the page. Scrollmaps will display this information with impressions and popularity, this can help you to adjust the length of your WebPages to increase effectiveness, or rearrange some sections on your landing page depending on where most users spend more time. It is important to place the most important content in the best position and make it hot while the less valuable ones can be colder and placed at the bottom of the page.

2. Click Maps

Clickmaps show you the areas of your website that are being clicked by users. Clickmaps help you remove unwanted distractions on your webpage, it also shows areas that interest users on your UI. Clickmaps will show you links that covers another more valuable conversation.

3. User’s Recording

While heat maps visualize recorded data, user recording captures videos that show a user’s interaction on a web page. This is an advantage as it shows you what issues a user is facing on a particular web page and the pages that attract their attention the most.

4. Mouse-Movement

Mouse movement is an heat map tracking tool that helps to track the mouse movement of each user that visits your web page and represent it in a visual manner over the page. Mouse movement maps give analytics data, for example, the number of users that hover over an area or a particular page, which shows the interest of the users to that page. It also shows how visitors read your content and the areas they focus majorly on.

5. Form Testers

Forms are where visitors become prospects, and can later become paid customers. Your form has to command attention and designed in a way that can earn the user’s trust. Form testers tools allow you to detect certain issues, helps you to understand the intersection of users with the form, how long they spend in viewing the form, and ho readable the form is