6 Most Common Mistakes In PPC Campaign

Posted by webzaa on June 29th, 2019

Pay Per Click (PPC) or Cost Per Click (CPC) is a model of advertising that allows Brands to pay only when their ad is clicked by an online user. It is a process where brands create ads and then bid on specific keywords for which to show them. These PPC ads appear above and below the non-paid organic search result. The keyword used should be attractive and relevant to the business so that it attracts a large number of audience.

One wrong judgments while setting up a PPC Marketing Campaign can cost you and your brand.

Therefore here is a list of 6 common mistakes that you can make while making a PPC Marketing Campaign

1. Selection of Poor Keywords: This is one of the most common mistakes that brands make while setting up a PPC Marketing Campaign. Many brands target keywords that generate tremendous search volumes but are not relevant to the brand. Trying to fill your account with relevant keywords that is directly related to your brand is the right thing to do. Generic and specific keywords should be used so that it balances your campaign.

2. No Budget Control: A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. You will waste your money and also not gain any conversions. One of the positive things about PPC Marketing is it lets you set and control daily budget on your ads. It is smart to spend less on the early days of your advertising campaign and gradually optimize on the basis of the results that are being derived. You can also take advice or help from Google Adwords Agency in Mumbai which can provide you help so that you optimize your Ad campaigns and get better result.

3. Poor Bidding Strategy: Bid management comes into the picture when we see the potential for improved performance across advertisers. Google AdWords is a live auction so the bids placed in the past, may not be the correct bid for the present day. Consider the profit of any conversion and consider the ROIs that any activity should be returning. Review your account for any CPC bids that are too low or too high and then implement any necessary changes. Finally, when you have a good amount of conversions, it’s worth opting for automated bidding strategies to help reduce the amount of time required to make manual bid changes. The keywords where you get the most searches comes with the highest bid and should also optimize it based on your budget. A Digital Marketing Company in Mumbai can provide you with professional services and the correct strategy for your business.

4. Creating Mobile-Friendly Campaigns: Over the decade the use of mobiles have increased imensely, from youth to adults all are now dependent on their mobile phones for eveything. Therefore creating a mobile friendly campaign is now crually important for your campaign. Having a mobile-optimized campaign is becoming more and more fundamental towards the success of you campaign. You should ensure that you are using click to call extensions, ensure your mobile adverts lead to responsive web pages and finally that you use a mobile friendly call to action, such as call now.

5. Communication: Right communication is the bread and butter of your ad. It is important to know your brand exactly and which audience you’re communicating with. Being specific about what your brand is offering can give you better results. Understanding the customer requirements and helping them with queries can lead to better results. Communication is the key essence of customer relationship management.

6. Incorrect Geo-Targeting: Google AdWords gives us the ability to target specific areas. If your brand does not service a particular set of an audience then it becomes necessary to ensure that you are not displaying ads within those audiences. Targeting your audience is very important so that you dont waste your money. Digital Advertising Agency helps you in selecting the right traget audience according to your business.