5 Ways to Distribute Your Brochure for Maximum Impact

Posted by Shawn Nag on July 2nd, 2019

Brochures are one of the most preferred tools for marketing any business. As you are busy with your brochure printing project you also need to start planning for their distribution. Hundreds of businesses fail with their brochure campaign for lack of good distribution strategy. Your brochure needs to reach the intended audience and promote your products and services. If you fail in this objective the most impressive brochures won’t earn you the mileage you are looking for. Here in this write-up we shall look at five ways in which you can distribute your brochure and maximize the impact of your campaign.

1. Distribute by Hand–It is the most effective way of brochure distribution. You may have printed it the easy way relying on the services of an online brochure printing company but losing some calories while distributing it by hand is worth the effort. It allows you to target your potential customers like no other medium does and you can also engage in chitchat and answer any of the question that the person receiving it has. 
2. Send By Mail – If you have the addresses of potential customers you can send them the brochures by mail. This method is effective as it allows you to run a targeted campaign and also measure the results of your campaign in terms of the sales queries you receive from the customers. Brochures received in mail are usually preserved and hence they continue to promote your offerings for a long time.
3. Shopping Bags – This is one of the easiest ways to distribute brochures promoting your business. Find out a retailer within your business circle that will help you with your marketing efforts and you need to simply put the brochures in the shopping bags. Every customer buying at the store receives them. Though this strategy isn’t the most targeted form of marketing but it is the best mass marketing strategy.
4. Have Them in Kiosks – Place a kiosk in an area that receives heavy footfall such as a busy mall. You can also take one on rent easily and have your brochures stacked up. Try and have the kiosk either at the entry or the exit routes as they are most effective. Have a poster over the kiosk to ensure it can grab eyeballs from a distance. 
5. Use Folders – This isn’t for every brochure campaign but ones that are highly targeted and perhaps where you’d focus on a select group of customers for high-end products. Place your brochures in an attractive folder and distribute them during trade fairs, business expos or other similar events. Your aim should be to reach out to people who are likely to have keen interest in products or services you are offering.

To sum up you can try these brochure distribution strategies to promote your business. Before that you need to choose a company that offers high quality online printing in California. The brochure you distribute should make a strong impression in the minds of people you distribute it to and this is where the quality of the brochure can make all the difference.