4 Effective B2B Digital Marketing Services that You Must Know

Posted by Deb Dutta on July 2nd, 2019

What is digital marketing? What are the different types of digital marketing services? Which is better SEO or PPC? What is the exact time to apply this to the business? How will it be profitable?

Numerous such questions are made by the marketers who are just about to start with their new venture or want to give their existing business a new shape. This article is especially made for the newbies who are hovering amidst – what to do and what to not.

According to Wikipedia, digital marketing is all about marketing and promotion of products and services using different digital mediums and over the web. However, the approach is as difficult as it seems to be.

In today's competitive market, a company who is not accompanied by digital marketing services finds hard to make its success. Multiple organizations are available who duly provide effective digital marketing services in India. Hiring these effective services can improve Google rankings, enhance conversions, increase website traffic, and eventually boost business sales. Interesting, but this will only happen if the marketer picks up the best services from a reputed organization who can provide them the surety of flourishing their business channel.

1. Search Engine Marketing: Search Engine marketing is yet another most effective and inexpensive digital marketing service. This when used, aid the website to appear among the top search engine results. Search engine marketing is generally of two types – organic and paid search. SEO or search engine optimization belongs to natural search and Pay per click or PPC belongs to the inorganic way of marketing.

2. Content marketing: Digital marketing services in India even involve creating and distributing content. This can be either text, pictures, multimedia, video, or any other visuals or blogs. All these, when exposed in a creative, interactive, appealing, and SEO-friendly way can drive more clients to the website. For B2B marketers, content marketing is more about white papers, reports, webinars, and educational videos.
Pros: This is completely free in the sense about driving the audience to the brand instead of pushing them to perform an action.
Cons: Creating featured content that is strongly competitive in nature is hard to define. Hence it is difficult to create highly consistent, high-quality content that meets the needs of the customers.

3. Display Advertising: Another extremedigital marketing service is display advertising. Often this is confused with the traditional way of advertising. But the truth is, display advertising is actually promotion with digital banners. Instead of setting up traditional hoardings, digital banners are displayed over the web in a sophisticated way.
Pros: Marketers are allowed to target and re-target customers with this. They are easy to track and calculate the conversion rates in real time.
Cons: People browsing over the web may or may not pay attention to the digital banner. This completely depends on the content added to it.

4. Mobile Marketing: Mobile marketing is an amazing way out to attract customers, as people are more friendly to the websites that are mobile-friendly. Mobile marketing is all about mobile-specific things that include in-app advertising, sending text messages, and social messaging apps.
Pros: It is easier to reach out to a large audience as consumers are more on their phones than on their desktops. It can be hyper-targeted using specific audience segments or geo-fencing to reach people in a specific location.
Cons: Advertising on mobile platforms means it will occupy a small space to showcase creativity. Unless you download the whole, things will not be so prominent. Additionally, mobiles are for personal reasons, for texting and for attending calls. People find it irritating when interrupted by brands and marketing messages or advertisements. Hence they are ignored sometimes.

The aforesaid strategies are just a few. There are many more marketing strategies like influencer marketing, affiliate marketing, video marketing, audio marketing, and email marketing in the same frame. All these channels when embedded with eye-catching designs and engaging content can gain more customer insights, high conversion rates, and better brand development. Selecting the perfect digital marketing services in India and using them effectively may produce better results.

The author of this article has a direct connection with the leading digital marketing company of India, HiH7 Webtech. Hence all his words he has used to write this article is 100% true to himself. Anyone looking for B2B digital marketing services will definitely be guided if he read this article.