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How Digital Signage can make your business omni present? KBV Research

Posted by kbvresearch on July 3rd, 2019

The digital signage market has been creating a lot of buzz in recent times. The scope mainly includes the insights into the solutions provided by major players, including integration solutions, professional services, and providers of hardware. This study includes various end-user-based applications like institutional, commercial, industrial, etc. It highlights on signage products such as signboards, kiosks, billboards, etc.

What is Digital Signage?

Digital signage, commonly known as electronic signage, dynamic signage, or narrowcasting, is a form of signage that uses videos, streaming media, images, and messaging, along with sound, offers wayfinding, entertainment, general information, and advertising content to confine the audiences and passers-by. The components of a digital sign include a playback device or computer connected to a large digital screen like an LCD, a plasma display, or LED.

Why do we need Digital Signage?

Digital signage content is designed compelling, dramatic, and attractive and is used in public areas like museums, stadiums, transportation systems, hotels, retail stores, restaurants, and in corporate buildings. Installations can be either passive, as in a restaurant menu board, or interactive, as in a bus station kiosk that permits customers to type in potential travel routes.

Digital signage does beyond publishing generic content. One of the best examples can be found in digital signage installations around schools, university campuses, and colleges. In case of emergency, digital signage displays deliver evacuation notices, alert notifications, and urgent messages. This content can be triggered manually or launched automatically when displays are interfaced with a school’s emergency communication system. This ability to switch between regular and emergency content is the key advantages of digital signage over other forms of communication.

Advantages of Digital Signage Market

The digital signage technology over traditional messaging emphasizes the ability to create robust institutional branding with customization of signs according to place. Another advantage is that the displayed content can be changed quickly and inexpensively. If needed, messages can be deployed to many screens simultaneously as in the case of emergency notification.

Combining powerful texts, videos, and images strongly influence the purchasing decisions, especially since 60% of a shopper’s purchasing decisions are made at the point of sale. Additionally, around 80% of brands that use digital signage displays experience a rapid increase in sales of up to 33%. The benefits of digital signage or it is usually called as, Visual Communications, as they can create an immersive consumer experience, increased opportunities for cross-sells, up-sells and impulse-buys by quickly adapting and deploying engaging content when and where it most needed.

Data analytics along with their reports on market trends, which includes spending patterns and sales performance from digital signage ads can be easily tracked and pulled via web-based applications like the Four Winds Interactive (FWI) Content Manager. Meanwhile, digital signage displays remove the necessity for printing, companies that use digital signage technology in minimizing the cost of printing materials such as menu boards, traditional billboards, brochures, and large posters. Digital signage benefits companies by reducing the costs of the logistics and storage of these marketing materials, which not only decreases spending but is also time-saving. By saving on printing and material costs, businesses focus on churning out high-quality content and graphics, in its place.

Digital Signage for the emerging industries: Retail and Education

Technology moving ahead and the development of cross-device platforms is one of the milestones of the tech revolution. The digital native generation – people born at the time of Web and raised on smartphones – is a permanent connection via several networks. They schedule their search for discounts, activities and learn for exams, along with work, using featured software tools.

Educational institutions of each level struggle with an increase in density of population. With crowded schools, providing effective facility management requires possibly up-to-date solutions. Touch screens near entrances of classrooms are helpful not only for the freshmen but on the other hand teachers also, in maintaining the staff and coaches. The modern signage solutions are mostly needed among big school buildings, but they would be also useful in nurseries and kindergartens. The touchscreen provides information about workshops, planned school trips and helps to keep busy parents and chaperones informed.

One of the ways to anticipate the trends is to encourage retailers to introduce interactive content on their premises. Shop owners are significantly improving the experience of their customers by combining traditional retail with touchscreens displaying offers, product segments (colors, sizes, models, etc.). Online selling is attractive for customers and constitutes an increase in a threat to traditional trade. Therefore, retailers should reach for the latest solutions to stand out from the crowd. Signage solutions make it possible to present good in a more attractive way as well as interact customers with the store and selected offers (such as, through QR codes). Modern technology does not have to be an executioner for malls; it can help them gain their traffic.

Digital Signage for the healthcare department

Health care facilities can be unpredictable and mystifying. Digital signage within the health care sector is an important tool to drive the improvement of the staff experience, visitor and patient. Whether it be digital screens to cut perceived wait time in the waiting room or interactive kiosks to give navigation around a confusingly large hospital, keeping visitors and patients are informed using digital signage significantly progresses their overall experience. One can well imagine a cloud-based solution that is accessible through touch screens, smartphones as well as staff computers located around the wards. Every nurse and every doctor will have full information about the patient as a matter of milliseconds, without studying tons of documents. The data could be delivered by an emergency team and is being displayed on the screen to prepare the medical staff while the ambulance on its way. That way, digital signage can save lives.


The Digital Signage Market is emerging due to a wide range of factors. The major factors influencing the growth are technological advancements in display products, increasing adoption of digital signage products in commercial vertical, rising demand for 4K & 8K displays, and increasing infrastructural developments in the emerging countries.  Cloud-based digital signage makes it easy to scale your systems as needed and deliver content anywhere across your facility or campus. When you work with experienced service providers, your digital signage systems will be designed to engage visitors with customized messaging designed to support your brand and improve your ROI. Moreover, the Global Digital Signage Market is expected to emerge as a market growth of 8.6% CAGR over the predicted period.

Also See: Digital Signage, Signage Market, Signage Displays, Touch Screens, Signage, Digital, Content

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