Reasons why door-to-door leaflet distribution still works in 2019

Posted by Alex on July 4th, 2019

In the digital era we're currently living, a lot of companies still trust door-to-door leaflet distribution for advertising. This old way of marketing has proven to be cost-effective during the last decades. Nowadays, digital advertising has come forward. Consequently, using digital advertising means to be updated with the current marketing trends. However, digital marketing isn't affordable for any business, it's not effective for all companies, and the ROI of this method of advertising isn't clearer than the old marketing way. Down below, 3 reasons explaining why door-to-door leaflet distribution is effective in 2019.

1) Bigger attention from the prospects

Anybody has a letterbox at home, as a result, people care and check what they receive to their letterbox. Contrarily, anybody has an email address, but people do not care about the never-ending list of emails received when they open their mailbox. As well, most of people read the flyer's content. Consequently, it's almost sure that the prospect will read the short content of the flyer than the long cold email. From this perspective, it's evident that for B2C campaigns door-to-door leaflet distribution is a more efficient outreach than cold email marketing.

2) One of the cheapest way to advertise

To begin with, advertising in TV, Youtube, Radio, and Adwords are not cheap at all. Moreover, those methods of advertising doesn't suit all businesses, and sometimes, the ROI of those methods of advertising can be non-existent, whereas producing and distributing leaflets are cheaper. It costs an average of £0.10 per flyer. It's even cheaper than sending a posted letter.

3) Possibility to track the results

To clarify, tracking results isn't a main feature reserved for online advertising. Additionally, a couple of flops can happen. For instance, someone clicks on your ad on Google, then, he or she visits your website. Subsequently, you haven't any new sign up, but this person come forward one week after and decides to sign up. As a result, you might never know the provenance of this lead, especially, if you're use several Marketing channels. Regarding door-to-door leaflet distribution, if an incentive and a time limit offer are mentioned on the flyers, it's possible to track the results, accurately.

For conclusion, pamphlets distribution directly to the letterboxes will be effective as long as we receive important letters in our letterboxes. Moreover, even if major institutions such as the Government, NHS or Banks tend to compel citizens to be online. However, they always send letters in order to activate their services for new users.