Helping Small Businesses -Suggestions For Digital Marketing

Posted by Sidra Ahsan on July 4th, 2019

Digital marketing is the new trend of today’s world. Everything is being done online on various platforms, which are easily accessible for customers. People these days, opt for making online purchases rather than travelling to the store in this scorching heat. No matter it be home grocery or a birthday dress. They are able to find everything online very easily.

Hence, small businesses need to start their operations online, on various social media platforms of their choice to stay intact in the competition. If these businesses think that they don’t hold the proper expertise, to manage digital marketing then they can look for the best digital marketing agency, which can carry out their marketing practices efficiently. We have also listed some suggestions which you have to keep in mind while carrying out your marketing practices online.

  1. Seek Opportunities For Blogging:

There were some researches conducted, which concluded that all businesses generate almost 80% of their traffic through blogging, especially the blog posts that were almost 2 months old.  Therefore, blogging could be one of the very effective measures which you can consider when it comes to digital marketing.

  1. Make Use Of Ad Manager:

This is one of the best applications when it comes to managing ads on Facebook. Every business should take benefit from the marketing practices of Facebook, as advertisement is very essential nowadays. If you’re using Facebook ads properly, it is guaranteed that you’ll be able to generate higher traffic for your website and would also help your website receive higher rankings.

  1. Optimize Your Website For Mobile Phones:

There are so many people using internet, but there is hardly anyone who uses their desktop to access their social media accounts. There are 80% of the internet users who regularly browse website through their smart phones. As a result of which Google has also reduced the rankings of websites who are not mobile friendly. Hence, when you’re starting o with digital marketing practices make sure that you’ve a website that is optimized for mobile phones. To be sure you can also test your website by Google. Having a mobile friendly website won’t be just feasible for your customers but would also help you in getting higher rankings.  

  1. Develop Your Linked In Profile:

This something which normally doesn’t receive a lot of attention. But adding a few symbols to your LinkedIn profile would help you stand out from all your competitors. Make sure you don’t over do it, just put some arrows or bullet points next to your core skills and abilities – as this would help in pointing out the potential clients. There is list of great symbols available online. Make sure you don’t miss out on those.

  1. Email Marketing:

This is one of the easiest ways, you remind people of your existence without irritating them. If you ask people to sign-up to subscribe to your newsletter, then once they subscribe, the best thing would be to contact them immediately. You can respond back by saying a thank you and give them something of value. This plays a very important role as it shows then that they are important you, which helps in building trust.

  1. Create A Twitter Account:

There are twitter ads also available, which help in building online presence with a specific industry. They are just what you need the most. Through twitter, you will be able to target your promoted tweens at the followers of your competitors, doesn’t this sound great? This would help in attracting new followers and generate clicks for your website.

Digital marketing is very important for every business, whether it is small or large in size. Carrying out digital marketing practices efficiently is equally important and plays a vital role in the success and growth of the business. You can follow these suggestions to carry out your digital marketing practices online.

Author Bio:

I’m a freelance content writer, working for a digital company. I hold expertise and knowledge of this field. The main aim is to promote knowledge and make people aware of things. It always great to talk about digital marketing and create awareness.

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Sidra Ahsan

About the Author

Sidra Ahsan
Joined: July 4th, 2019
Articles Posted: 1