An End-to-End ICO Marketing Guide From Our Experts

Posted by angelacassan on July 6th, 2019

Initial Coin Offerings (ICOs) help businesses raise the capital they require. A well planned marketing strategy can boost the scope of ICOs making them more likely to be bought by potential investors. ICO marketing is imperative to acquire more profits. We’ve put together a complete end-to-end ICO marketing guide, here’s what our experts have to say.

There are various ways by which you can improve the prospects of your initial coin offering.

Pre-sale and Private sale of ICO

Pitching your business idea to potential investors in an exclusive private or pre-sale event can increase the chances of your ICO to be bought. This gives your private audience a sense of exclusivity and premiumness which in turn sways their interests to your benefit. 

ICO listing

ICO listing sites have a community of active cryptocurrency users who entrust ICO listing sites for their genuinity. Offering your ICO for sharing on top ICO listing sites will allow your coin offering to reach a wider established audience who are familiar with how ICO businesses work.

Content

An indispensable part of the ICO marketing guide is content. Words matter. An appealing website with easy-to-understand content about your business should be a space your investors visit to become familiar with your venture. Content marketing with blogs, videos, social media campaigns, press releases, whitepapers and crypto forums will expand your reach in order to communicate your project to the audience you want to.

Airdrop campaign

Offer free tokens to your businesses’ well wishers. They include associates who promote your project and existing users of your blockchain. It creates more awareness and token holders among your members. This is a great way to get the word of your ICO out.