What is Search Engine Optimization? – SEO Malaysia

Posted by red bella on July 10th, 2019

Search engines have become an ever-increasing important factor in business promotion. The king of search, Google receives 5.6 billion searches per day, an astonishing feat that shows the importance of search engine.

Over 95% of people use the Internet to buy a product or service. It is crucial to have a website to promote businesses or services as a way to get web visitors.

Nobody wants to get unnoticed. That’s why a website’s owner would love to be on number one on Google for their main keyword. However, it takes time and effort and perseverance. You need to optimize your website for the best chances of achieving this with search engine optimization (SEO). So how you do this?

How does the search engine work?

Search engine like Google uses a complex mathematical formula to “rank” websites on importance and relevance to specific keywords. It discovers and catalogs all available content on the Internet like web pages, PDFs, images or videos via a process known as “crawling and indexing” and the process of “ranking” will match the query.

How can search results be “organic”?

The organic search results earn through effective SEO by typing specific keyphrases on the search engine.

For example, if you search for “Malaysia weather,” you’ll see a weather forecast for Malaysia directly in the search result pages instead of a link to a site that might have that forecast. Moreover, if you search for “SEO Malaysia,” you will see a “local pack” result made up of Malaysia SEO offices. Convenient, right?

It is important to remember that search engines make money from advertising. The goal of the search engine is to solve searcher’s queries, to encourage searchers to come back and to keep them on the search result page longer.

Search engine optimization is vital for a website because:

The majority of search engines users are likely to click on one of the top 5 suggestions in the results pages (SERPS). That why your website needs to appear on the top 5 positions. It will enhance your chance to attract visitors to your website or e-commerce store.
SEO is not only about search engines, but having outstanding SEO practices will improve usability and the user experience of a website.
It gives benefit to the social promotion of the website. Users who find your site by searching Google or Yahoo are more likely to promote it on social media channels.
It helps smooth website operation. A web developer who understands SEO will take time to audit and ‘heal’ websites which have SEO discrepancy. The advantage of this is it will increase in search engine traffic, and the indirect benefit is having a common framework or checklists need to use before publishing content on the site. web design malaysia
SEO will put the website ahead of the competition. If two websites are selling the same item, the search engine will optimize websites that make more sales and have more customers.

rumah mampu milik selangor