Although market research is an important tool for discovering the revealed needs of the customer, market research can only capture needs that the customer is able to express. Actually, customers do not always know what they want, and analytical market data, or focus groups, can not expose what consumers themselves do not recognize. The Weather Channel is a good example.
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The background of markets has actually shown that customers are not good at revealing demands for visionary offerings not yet around. For instance, products alike use today, like the computer system, the apple iphone, or chunky pasta sauce, all came about through the visionary intuition of their developers.
The presence of a market for each and every of those brand-new items was envisoned through the intuition of the marketer, not with traditional market research techniques. Essentially, one of the most reliable advertising views conventional market research via the lens of instinct.
Yet just how do you do that? View standard market research via the lens of instinct? How can you make use of market research as well as intuition to ascertain whether the "following ideal point" you are creating will be accepted by the market? The top place to start is with excellent, strong, traditional research-your intuition needs to have data to deal with, and also your firm needs to have sensible reasons that the marketing ought to work.