Combining offline and online marketing can boost awareness

Posted by Alex on July 13th, 2019

As we know Marketing is vital for generating sales. In other words, less Marketing campaigns could lead to missing sales. Except if your Brand is worldwide known. In this case, most people are already aware of your Brand offer. But what about a Brand not really known?

More Marketing=More Awareness

Marketing is not only about Sales. It's more about getting known, or communicating an offer to a specific audience. How this goal can be reached? By diversifying the communication channels. Why? Because not everyone is receiptive to each method of Marketing. Some are more receiptive to offline Marketing, some are more Search Engine, other are more Social Media. As a result, if you market your company in this 3 Marketing fields, you will optimize chances of having your Brand more known.

1) Offline marketing

Offline marketing gathers street, malls, stadiums, any public place. This category isoften associated with guerilla marketing because it's a cheap method for advertising.

2) Search Engine Marketing

It's all about the visibility on the Search Engine. The goal of this method is to be on the top of the queries sent by the users. This method can bring free or paid visits. However, it takes time, money, and a lot of work for being on top of Search Engines.

3) Social Media Marketing

It's all about being visible on social media channels. It can generate sales, but in general, it's more about Brand's image. However, good social marketing have indirect impact on Search Engines Rankings.