David Abrams and Ray Niaura—both professors of social and behavioral sciences at the NYU College of Global Public Health and co-directors of the Tobacco Research Lab—have collectively spent nearly 75 years studying how to help people quit smoking and keep teens from starting. Together, they have written an award-winning handbook for health professionals on smoking cessation, published more than 700 articles in peer-reviewed journals on topics such as graphic cigarette warning labels, menthol cigarettes, and having a parent who smokes, and served as presidents of the Society for Behavioral Medicine (Abrams) and the Society for Research in Nicotine and Tobacco (Niaura).
In recent years, their focus has turned to e-cigarettes: a 2017 study in the journal Tobacco Control co-authored by Abrams and Niaura found that if most American smokers switched from cigarettes to vaping over the next 10 years, it could save as many as 6.6 million lives.
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