Top Tips to Choose Keywords for Ecommerce Websites

Posted by 180Fusion on July 15th, 2019

Your primary goal as an ecommerce business is to maximize your sales and conversion rates. Improving your search engine rankings will help drive more inbound traffic to your website. However, an ecommerce website not only requires increased web traffic but rather users with a strong buying intent. When targeted audiences browse your ecommerce website, they’re actively looking to purchase a product, elevating your chances of conversion. Incorporating relevant keywords in your web pages can help search engines and users find your product pages easily, benefiting your business. For an SEO-friendly ecommerce website, you need to conduct careful keyword research and analysis. Here, we give you expert tips on how to choose the right keywords, which can boost the online visibility of your ecommerce venture.

Long-tail Keywords

Long-tail keywords are more specific, which users with a strong buying intent type in as search queries. While generic keywords relevant to a particular category may be popular, it may not be a great option for an ecommerce website. For instance, if you sell women’s fashion clothing, a generic keyword like women’s clothes may be have large search volumes, but a major percentage of this search query will be from users who are just beginning their hunt for clothes, and are uncertain of what variety of clothing they’re actually looking for. A long-tail keyword like women’s fashion clothes or women’s designer wear is more specific and will help attract target audiences that are in the market for your niche. Long-tail keywords are less competitive and give you the chance to showcase your products to a genuinely interested audience.

Research Major Ecommerce Websites

One of the best ways to find long-tail keywords relevant to your business is to do through online research. Type in your product on one of the major ecommerce websites, and you’ll find a list of product categories; dig deeper into the navigation menu and you’ll find very specific terms that will help you build a great list of keywords. Similarly, you can also use search engines to create a list of relevant keywords. Major search engines like Google often give suggestions related to a search query, which is an easy way to find long-tail keywords.

Paid as well free keyword research tools offer real-time data that can help you zero in on the best terms for your ecommerce website. Keyword research tools can also give you an idea regarding your competitors’ keywords, which is a valuable asset to get ahead of small e-commerce businesses operating in the same space.

SEO for ecommerce requires expertise and knowledge of the latest SEO techniques. Schedule an appointment with an expert digital marketing agency to design and implement an SEO plan for your venture.