What is the Google SEO updates & Algorithm?

Posted by SEO Reseller on July 16th, 2019

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The SEO updates are directly proportional to the search algorithm updates that search engines receive. Since Google is the pioneer in the search marketing, new changes in Google’s search algorithms are vital to enhance optimization of your website. Website admin  need to have phenomenal understanding of all the latest search algorithm updates and related procedures, as only this can let them know latest SEO updates essential to optimize websites, ensure better DA and high rankings in SERPs.

To discover latest Google SEO updates, marketers need to check latest updates of the following search algorithms-

1. Google Hummingbird Update

Google Hummingbird Update is a new search algorithm that plays a crucial role in deciding ranking of websites. It is made up of 200+ factors that can affect search results and website ranking. The major changes made in Hummingbird were ability to have a sharp eye on mobile marketing, which is not unexpected at all given the explosion of the smart phones in recent years.

2. Google Penguin Update

This update is mainly aimed at reducing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO methods to artificially enhance ranking of their websites, by obtaining and buying links through some incorrect practices.

3. Google Panda Update

It is the helpful search filter implied to stop sites with low value content from making their way into top search results of Google. Panda is updated every once in a while. At the point when this happens, sites already hit; may get away, if then they have rolled out the correct improvements according to Panda updates.

4. Google Pigeon Update

This new search algorithm enhances their distance and location tracking parameters in more result-oriented and efficient manner. The changes made by Google Pigeon Update also affect search results shown in Google Maps. It also offers search results based on the location of users. The main objective behind introducing this update is to provide preferences to local search results in SERPs.

5. Google Mobile-Friendly Update

Google launched its Mobile-Friendly search algorithm that is planned to give a lift to mobile friendly sites pages in Google’s mobile search results. It is very valuable in including approaches that bring more mobile-friendliness in SEO campaigns.

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