The huge difference in ability to produce products should provide Aurora with a large advantage over their smaller competitors. This mainly due to the fact they can spread their larger costs, over a broader sales base, and with such large facilities for production, Aurora should be able to see industry leading profit margins over time. In addition, Aurora claims to be a low cost producer of cannabis, which should help the company with any unforeseen short supply issues faced by states and countries who move to legalize cannabis.
Not only do Aurora have peak production capabilities, the company also boasts the largest international presence in the industry so far, with their products available in 25 countries, meanwhile their closest competitor Canopy Growth have a respectable 16 country presence. With that in mind, Aurora have a serious leg up on the rest of the cannabis industry, and have a good shot when it comes to taking a large portion of the global market share.
Simon Jones – Bennet Global