Denim Market Outlook 2019-2023: Technologies, Scope and Trend Projections

Posted by Pradeep Zende on July 17th, 2019

Denim apparels have an established market throughout the globe and increasing demand for new variety and styles of apparels is further driving the growth of the market. Also, high adoption of marketing strategies by the key players is one of the significant factors for the rising growth for Global Denim Market. Major players in the global denim market emphasizes in the new product development and promotional activities to retain its competitive market share.

Hennes & Mauritz AB (H&M) accounted for the highest market share in terms of development share and is estimated to account for 20.4% of the developmental share in the year of 2017 in the global denim market. The company is mainly focussed on product launches, partnerships, and expansions. H&M strategic growth is aimed at expanding its retail presence in the US and Asia-Pacific and accelerating its presence in e-commerce and supermarkets & hypermarkets. For instance, in September 2018, H&M expanded its portfolio with the launch of a new children’s wear collection, designed from sustainable materials. Additionally, in October 2016, H&M launched the KENZO x H&M collection in New York. The collection, which is designed by KENZO Creative Directors Carol Lim and Humberto Leon, is made available at over 250 H&M stores worldwide and online.

Leading Key Players:

Major key players listed in the denim market include

  • American Eagle Outfitters, Inc. (US)
  • PVH Corp. (US)
  • Inditex (Industria de Diseño Textil SA) (Spain)
  • Hennes & Mauritz AB (H&M) (Sweden)


Denim Market has been Classified based on Type, Consumer Group, Distribution Channel, and Region.

Based on Type Denim Market has been Segmented into Loose Fit, Slim Fit, Others.

Based on consumer group Denim Market has been Segmented into Male, Female.

Based on Distribution Channel Denim Market has been Segmented into Store-Based, Non-Store Based.

Browse the Market Data and Information @

Industry News:

American Eagle Outfitters, Inc. accounted for 13.6% share in the year of 2017. The company emphasizes in merger & acquisitions to enter the new market. Moreover, the company is emphasizing in the emerging economies of Asia-Pacific region to increase the volume sales. For instance, in September 2017, the company expanded its presence in Mumbai and Delhi, India by signing a multi-year license agreement with the Aditya Birla Group, a leading Indian conglomerate with an extensive retail portfolio.

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Pradeep Zende

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Pradeep Zende
Joined: February 12th, 2019
Articles Posted: 396

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