CONTACTLESS PAYMENT TRANSACTION MARKET- RETAIL SECTOR TO ATTRACT DEMAND FOR CONT

Posted by Monali Raghuwanshi on July 17th, 2019

The demand within the global market for contactless payment transaction has been expanding on account of the need to make secure, safe, and easy payments across several industrial units. Contact payment transaction involves the use of near field communication (NFC) or RFID technologies in order to debit or credit money from one account to the other. The advent of contactless payment transaction has eased buying procedures for individuals, companies, and other entities. Owing to the aforementioned factors, it is legit to expound that the global market for contactless payment transaction would experience an unprecedented rise in demand over the coming years.

The ability to make online payments from laptops, smart phones, and other smart devices has helped people in streamlining their tasks. Furthermore, most people prefer to carry as little cash as possible during travel and other commutes, and this brings contactless payment transaction services to the fore. Over the past decade, several industries including healthcare, automotive, and infrastructure have become reliant on the use of contactless payment for several purposes. The retail sector has emerged as the most prominent consumer of contact payment transaction services in recent times. Furthermore, the popularity of credit and debit cards has led to the launch of multiple mobile apps to that facilitate contactless payment transactions.

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A report by Transparency Market Research (TMR) predicts that the global market for contactless payment transaction would expand at an astral CAGR of 55.50% over the period between 2017 and 2025. Furthermore, the global market for contactless payment transaction was valued at US.1 bn  in 2017 and is expected to reach a value of US1.4 bn by 2025.

Retail Sector to Attract Demand for Contactless Payment Transaction

On the basis of end-use industry, the global market for contactless payment transaction can be segmented into media and entertainment, healthcare, retail, hospitality, and transport. Amongst these segments, the retail sector has become the most ardent consumer of contactless payment transaction due to the need for swift, easy, and secure transfers. Furthermore, retail stores form an important part of the e-commerce industry, and this further propels demand within the global market for contactless payment transaction. The healthcare sector has also emerged as a key consumer of contact payment transaction services due to the advent of multiple healthcare apps. Based on the mode of payment, the global contactless payment transaction market can be segmented into wearable devices, contactless card, and contactless mobile payment.

Europe to Lead the Global Contactless Payment Transaction Market

The demand for contactless payment transaction has been the highest across Europe, majorly due to the sophisticated retail sector in the region. Moreover, countries such as England, France, and Germany have inducted contactless payment transaction services across several sectors. The market for contactless payment transaction services in North America has been expanding on account of key developments in the media and entertainment industry in the US and Canada. Rising disposable income of the masses in China, Indonesia, and India has created growth opportunities within the market for contactless payment transaction in Asia Pacific.