What Role Do Food Distribution Companies Play In Marketing Food Industries

Posted by Gauri Satpute on July 19th, 2019

Distributors play an instrumental role as far as procuring food products from manufacturers to consumers is concerned. Working with a food distribution company, allows you to make your food product more widely available. Handling its delivery and distribution all by yourself is not quite a good idea, especially if your product enjoys a favourable shelf life. However, food distribution companies in Qatar play little role with regard to product marketing, though they offer platforms and opportunities that can be leveraged to maximize your own endeavours at marketing. The following are some of the key areas where distribution companies facilitate the marketing of food industries:

a. Availability: when you work in collaboration with a distribution company to make your food products available at multiple retail locations, you can make the most of the distributor’s ability to position your products where they have the maximum chances of being spotted by customers. A fundamental step in the marketing chain, this can make your food products easily available. So you no longer need to depend on customers to request them or place an order for them directly from you.

b. Marketing materials: Major food distribution companies not only deliver food products to retail locations, but also provide the requisite infrastructure to deliver marketing materials such as coupons, brochures, or shelf talkers. In all likelihood, you will have to bear the expenses of getting these marketing materials designed and printed, but the distribution company concerned will do what it takes to get them across to retailers, who in turn will make them accessible to consumers.

c. Distributor representatives: food distributors in Oman employ representatives who are entrusted with the responsibility of meeting with retailers and introducing them to new as well as existing products. This ensures a boost in sales, thanks to increased visibility. If you are looking to market a food product, you can do so in an effective manner by providing ample free product samples. These are usually brought by product representatives when they meet with retailers. It is also advisable to get in touch with the marketing representatives of your distributor and come up with strategies to promote your products in a collaborative manner.

d. Discount promotions: when working with food distributors, you can offer your products for a discounted price for a limited period of time. Consequently, retailers will be motivated to put them on sale, which in turn, will give a boost to customer awareness. A monthly sales sheet that is furnished to retailers serve the purpose of delineating current sales promotions. Work closely with the concerned food distribution company to plan timely sales, spread a word about them, and make sure that customers can avail product samples. Consequently, they will have an added incentive to buy them.