3 Tips for Picking Your Company Website's Domain Name

Posted by Radmin on July 21st, 2019

A domain name is one of the most important parts of building a business website. A good one will help your customers find and remember your page easily. It provides them with quick access to your products, services, and pertinent information at any time.

Many website hosting services provide generators for domains, but you shouldn't rely on a randomizer to create a good web address. Here are a few tips on how to come up with one for your page.

Use Your Brand Identity

Creating a domain name based on your brand can make you stand out among your competitors. Simply employing keywords isn't enough as this strategy can make your page quite forgettable.

A generic name can also lead your customers to your competitors' websites. Without a brand name to hold onto, an address like homeremodeling.tld can easily be reinterpreted by your potential clients as houseremodeling.tld. If any of these are from an existing website, your customers will be redirected there instead.

It's much more effective to use something related to your company name as this is easier to remember, and it'll help visitors return to your page. If you prefer to integrate keywords, just make sure to mix them in with your visible brand.

Register an Appropriate Domain Extension

There are myriads of domain name extensions or top-level domains (TLDs) out there, but choose one that's appropriate for your brand identity. The most popular by far is .com, but there are plenty of new ones that may describe your business better.

For example, if you're marketing a mobile application through a website, you can use .app.  If you're registering an e-commerce site, you can choose the .co or .biz variation. Ask your web hosting service provider for a list of TLDs that you can use and research on which one is the most appropriate for your company.

Keep It Simple and as Short as Possible

Aim to create a domain name that can summarize what your business is about in 12 to 15 characters. Studies show that some of the most visited websites have domain names that fall within that range because the address is easier to type and remember. People will also be less likely to misspell the website and end up on a competitor's site.

Keep your domain name simple by avoiding special characters like hyphens or underscores. Refrain from using complicated language or words that are hard to spell, as well.

These are just a few tips you can follow when choosing a domain name. Keep them in mind when submitting your custom address to your website hosting service provider.