Top Important Points to Consider Before Integrating Payment Gateway in Your

Posted by NItin Garg on July 22nd, 2019

Everything from renting a cab to booking a holiday play to ordering your food has turned online today. And, this is happening because of the tremendous success of e-commerce websites and mobile apps over the past few years. Mobile apps have grown in numbers as well as in the types of products and services they offer. As shopping and orders have increased using online websites and mobile apps, there comes a sudden need for collecting online payments from customers. It is no longer a difficult task for customers to make online payments for on a website. Research has suggested that 86 percent of customers do online shopping using credit or debit cards and over 60 percent of customers consider preferred an online mode of payment while doing online shopping.

As more people are now engaged in online shopping, it becomes essential that online websites provide customers with an easy and convenient checkout process. A lot of buyers leave their shopping process in the middle if they face obstacles with the online payment process.  Nowadays the payment process plays a major role in online shopping. Thus, websites and apps should guarantee a safe and convenient payment gateway for website making the payment experience of the customers hassle-free. There are many payment gateways available in the market like Amazon Payments, PayPal, Braintree, Skrill, PayU, and many more but picking the best one for your online business is a tedious job.

Points to be Considered Before Integrating Payment Gateway in Your Online Business are:

1. Easy Integration Process

The process of payment gateway should be smooth. Software Development Kit (SDK) needs to be simple and clear ensuring that software updates can be comfortably handled by merchants. To ensure that it occupies minimal space on mobile phones of users, SDKs should be light.

2. Friendly User Interface

Making sure the UI provided by the payment gateway is something that fits well with your general brand language is very crucial. The payment gateway should guarantee that payment pages are mobile-friendly. It should offer customized payment checkouts which include the retailer's brand logo and theme.

3.  Efficient Customer Support

A payment gateway must offer adequate support measures like email, call, chat concerning all payments related inquiries.

4. Proper Payment Receipts

Payment gateway should send an automated email with all the transaction details to the customers once the payment is made.

5. Fast Processing Speed

To provide seamless user experience, the gateway you choose for payment processing should be fast. While making payments, if your customers experience difficulties, they will most probably leave their carts and move to your rivals. Hence, it is a very crucial point.

6. Security Assurance

Safety in online transactions is one of the biggest issues in online shopping.

Evaluation of the safety levels provided to safeguard the sensitive information the customers when selecting a payment gateway is very important.

7. Availability of Multiple Payment Options

Your payment gateway must support multiple payment options, as more customers now go for alternative payment methods other than credit cards.

8. Degree of Flexibility

Go for the payment processing platform that is flexible and can easily adapt to your business needs. Your payment gateway must adapt itself as per your site's programming language and should be able to process with each global currency your business deals in.

With the massive growth of online shopping and thus, online payments, there is an increasing demand for software development companies, which can develop a payment gateway for the website. There are several leading companies in the market that develop offers custom payment gateway solutions.