Why your Facebook Ads are not Converting?

Posted by wahab on July 22nd, 2019

Facebook Advertising campaigns have hit the marketing industry like a storm. We all know that around 2 million people use Facebook every day so why wouldn’t every business want to target them? Facebook Ads are like a business for the new business owners but at the same time it also adds up to your daily routine work.

In order to get the most out of Facebook Ads, you need to monitor them and document them on a daily basis. You can always hire a Facebook Ad Agency to do the job for you but if you can do it on your own then you most probably should. But as alluring as Facebook Ads might seem, they are not so easy to operate.

Even the experienced advertisers are prone to make mistakes when it comes to Facebook Ads because Facebook regularly updates its system and feature which are not so easy to grasp every month. The hardest thing to figure out is why your ads are not converting the traffic into conversions.

So let us look at some of the reasons why your Facebook Ads are not converting.

1. You Don’t Have Enough Audience Data

Unlike Google AdSense, Facebook Ad Campaigns require you to do the audience research. This means that your potential targets won’t come to you, you will have to go to them if you want to give your business campaign a boost. This is the most common error that advertisers make. You need to launch a broad campaign in the start so that you can gather a lot of audience data and then use it to fix what you are doing wrong and why isn’t your traffic converting.

2. Your Targeting Parameters Need More Optimization

One of the best things about Facebook ad campaign is that it allows you to choose different targeting parameters. These parameters allow you to target the audience that is most likely going to appeal to your business. So if you optimized these parameters poorly then you will be wasting money on the campaign.

Facebook uses parameters like demographics, behavior, and psychographics to target your audience. So, create a buyer persona and then add those parameters to your campaign to make it a success. Facebook will use the personal information of the people and match them with your created persona to help you reach to your potential customers.

3. Facebook Users Aren’t Shoppers

Even though Facebook is a great platform to reach out to your potential customers but you also need to remember that unlike Google, individuals use Facebook for communication purposes and shopping is just an additional perk. Facebook users are not shoppers thus you might have noticed that a lot of people engage with your ad but no one actually buys the product. So you need to use the Facebook Lead Ads, Video ads and other techniques to get people into your sales funnel.

4. You Aren’t Segmenting Ad Campaigns

 You can’t target all your customers with the same techniques. Your ad creative and messaging will only appeal to certain individuals. So, instead of going with a single targeted audience, split it into different segments and use different Ad campaigns and parameters to reach your conversion goals.

Experiment with Ad creative, images, audience segments, different landing pages to figure out how you can get the highest conversion rate. You can use previously collected data to create effect audience segments.

Conclusion

There are other online marketing techniques as well that you can use to reach out to your potential customers. So before you start experimenting with Facebook Ads make sure that it is right for your business and will help generate the leads that you are aiming for.