Top 5 Ways to Incorporate Social Media in your PR Tricks for Business Growth

Posted by Top 5 Ways to Incorporate Social Media in your PR Tricks for Business Growth on July 23rd, 2019

Top 5 Ways to Incorporate Social Media in your PR Tricks for Business Growth

Since years Public Relations have been a very important aspect of business promotion. Mostly, the PR team of a company would give out a statement on air or in the print media for publication. With the introduction of the internet online releases also started becoming popular. However, with the overwhelming popularity of social media platforms, the pattern of public relations has taken a drastic shift. Social media public relations is the new in-thing for business promotion. With this digitization of businesses, it is easier for consumers to interact with the businesses and thus helps in building trust. More and more PR agencies and professionals are taking the help of social media platforms to float out good and relevant content about the businesses.

How is Social Media used effectively by Public Relations professionals

Although, social media is a very important tool to make a brand image of any business, however, it is also important to remember that an incorrect move can also hamper the public image of the business and affect the goodwill. Social media public relations is most effective when used in the following ways:

Making Announcements

Social media platforms have a huge number of users and believe it or not most of the people these days, on an average, spend 5 hours of their day on social media forums. Therefore, making important announcements on these platforms can spread the word much faster than any other form of media.

Handling negative publicity

In the old times, when a business faced any negative publicity, it took time for the PR team or the management to first arrange for a press conference or have an interview scheduled to give their clarifications. However, in this fast-paced era of digitization, Social media public relations team can right away address the issue on the social media platforms and give out a statement from the company's side.

Professional Public Interactions

While on social media, it makes easier for the PR professionals to interact with the public and even journalists to understand their point of view, and also put across the business clarifications. This ability to easily interact helps in clearing any confusion, thereby making it easy to build the brand reputation.

Recognize threats to the business

With public reactions being available so handy, it becomes very easy for PR professionals to identify the threats to the business or any alarming trends that might be floating on the social media platforms about the brand. This helps in taking precautionary or corrective measures by the businesses to ensure that the brand value does not get adversely affected.

Signing up Influencers

This has been an old trend of PR and Marketing to engage social influencers like sportspersons, actors or other public figures in brand promotion as they have a huge impact on the common public. However, the only difference now is, instead of signing them up for TV commercials, they are being hired to promote the brands on their social media accounts. They public influencers have a massive number of followers and their endorsements can fetch a lot of publicity to the business.

Social media is a great tool for public relations these days and if used effectively it can add excellent value to the brand and goodwill of the business. Learn more.