Trade Show Displays - Think Big Picture

Posted by Rezaul karim on July 23rd, 2019

Having the right trade show display is a critical element that will determine if your trade show marketing efforts are a great success, or if your trade show marketing efforts are a big waste of money. Creating the right trade fair display so that your trade show display stands out from all other trade show displays means "overview."

Think big - FIGURE

First, to make your commercial exhibition a success, think of a large image figuratively. What are you selling? Why should anyone buy it? Who should buy it? You want to answer these questions and then develop your main marketing message. Your screen should have a clear message that can be read in seven seconds or less and tells a prospect what you have to offer them. Your message should indicate who you are, WHAT you are selling and WHY you should buy it. In addition, you should tell your prospect why they should buy from you and not from the two-post spaces. This is not the time to be "cute" or "different." You want them to focus on the message, don't ask what the source is.

Think big - LITERALLY

For your commercial display to be a success, you also need to think of a large image literally. A picture is worth a thousand words, and a huge picture screams at you! Do not use ten or twenty small images, do not try to show everything except the kitchen sink. Choose a large image that attracts attention, attracts attention and attracts the attention of a prospect who walks through your cabin. The image should also support your main marketing message, of course. If you think it is difficult or expensive to create that image, think again.

Do not forget the big picture.

While this article focuses on ensuring that the exhibition of your trade show is a success at the fair, do not forget the overall picture for the success of marketing at trade shows. Success in the commercialization of trade fairs means choosing the right fair, sending advertising mails before the fair, considering having gifts from trade fairs to distribute at the fair, keeping track of your prospects after the fair, making sure you have a site website that complements the marketing of your fair. Efforts, and much more.

For now, when you are designing the exhibition of your trade show, discover your main marketing message and think about the image of a "cute puppy" or the "boss who screams tearing his hair". If you want your screen to stand out from all other commercial screens, it must be simple and concise. You should have a clear message that summarizes your main marketing message quickly and clearly. You need a large and bold background image that catches your prospect's attention and reinforces your message. And your screen should fit into your overall business fair success plan ... you have a plan, right?