South Africa Fitness Services Market Overview- Ken ResearchPosted by kenresearch on July 25th, 2019 “The advancement in technology, expanding disposable income and the rise in the obese population are the key factors for driving growth in South Africa Fitness Service Market.” The report titled “South Africa Fitness Service Market Outlook to 2023 – By Market Structure (Organized and Unorganized), By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Provinces and by Gender” by Ken Research suggested that the Fitness Services market in South Africa has been increasing due to rising disposable income and increasing awareness towards a healthy lifestyle, adoption of active marketing strategies and focusing more on establishing female-specific fitness centers. The market has witnessed a positive CAGR of 5.1% in terms of revenue during the forecast period 2018-2023E. Government initiatives to promote healthy lifestyles: There is an increase in awareness among the people to adopt a healthy lifestyle due to the prevalent diseases owing to obesity. Therefore, the government of South Africa has come up with several initiatives, such as Vuka SA- Move for your health, Sport and Recreation’s Mass Participation program, the Youth Fitness and Wellness Charter, and the Health-Promoting Schools Initiative, in order to promote a daily fitness regime among the people in South Africa. Corporate Fitness Programs: The growing trend of establishing partnerships with medical aid companies in South Africa such as Discovery Vitality and Momentum Multiply enables a fitness gym to provide the fitness services to the corporate employees. This encourages the working population to join a fitness gym and adopt a healthy lifestyle. It has been anticipated that there will be an increase in consumer spending in the coming five years. In South Africa, fitness centers such as Cape CrossFit, Dream Body Fitness, Ignite Fitness, and other fitness centers have started offering corporate packages in South Africa. Digital Technology brings motivation among the members: Virgin Active, GO Health Gym and Yoga Experience are few of the fitness clubs which offers their own mobile app which can be used by the members to track their fitness training, sync cardio screen results, find the clubs using GPS locator, check timetable or schedules and book slots accordingly. This brings enjoyment and excitement among the fitness enthusiasts which makes them motivated to keep following their fitness regime. This is a major factor for retaining the members in the fitness centers. Surge in Demand of Group Exercise: Increase in group exercise such as Zumba, Pilates, Cross Fit, Martial Arts, Power Yoga is also contributing to the growth of the fitness service market as in the future majority of the new fitness centers will be looking forward to offer these services at lower rates to capture the majority of the customers into their fitness centers. Key Segments Covered:- By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers) Organized Unorganized By Revenue Streams Membership Fees Personal Training Fees By Membership Subscription Packages (On the basis of Revenue, Number of Members) 1 Month 3 Months 6 Months 12 Months By Provinces (On the basis of Number of Gyms) Gauteng KwaZulu-Natal Western Cape North West Mpumalanga Eastern Cape Limpopo Free State Northern Cape By Gender (on the basis of Revenue and Number of Members) Male Female Key Target Audience Organized and Unorganized Fitness Centres Fitness Equipment Manufacturers Sports Authority Private Equity Firm Fitness Training and Trainers Associations Time Period Captured in the Report:- Historical Period: 2013-2018 Forecast Period: 2019E - 2023E Major Fitness Centers Covered:- Virgin Active Planet Fitness Zone Fitness Gym Company Viva Gym Moove Motion Fitness Motion Fitness Go Health Gym, Ignite Keywords:- South Africa Planet Fitness Market Share South Africa Zone Fitness Market Revenue South Africa Viva Fitness Gym Competition South Africa Curves Market Revenue South Africa Gym Company Sales Go Health Gym South Africa Sales Yoga Experience Members in South Africa Bodytec South Africa Revenue Yoga South Africa Market Share Adventure Boot Camp for Women South Africa Price Curves Fitness South Africa Fee Bold Fitness South Africa Revenue South Africa Personal Training Market Growth Gym Franchise in South Africa Contact Us:- Ken Research Like it? Share it! More by this author |