South Africa Fitness Services Market Overview- Ken Research

Posted by kenresearch on July 25th, 2019

The advancement in technology, expanding disposable income and the rise in the obese population are the key factors for driving growth in South Africa Fitness Service Market.”

The report titled “South Africa Fitness Service Market Outlook to 2023 – By Market Structure (Organized and Unorganized), By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Provinces and by Gender” by Ken Research suggested that the Fitness Services market in South Africa has been increasing due to rising disposable income and increasing awareness towards a healthy lifestyle, adoption of active marketing strategies and focusing more on establishing female-specific fitness centers. The market has witnessed a positive CAGR of 5.1% in terms of revenue during the forecast period 2018-2023E.

Government initiatives to promote healthy lifestyles: There is an increase in awareness among the people to adopt a healthy lifestyle due to the prevalent diseases owing to obesity. Therefore, the government of South Africa has come up with several initiatives, such as Vuka SA- Move for your health, Sport and Recreation’s Mass Participation program, the Youth Fitness and Wellness Charter, and the Health-Promoting Schools Initiative, in order to promote a daily fitness regime among the people in South Africa.

Corporate Fitness Programs: The growing trend of establishing partnerships with medical aid companies in South Africa such as Discovery Vitality and Momentum Multiply enables a fitness gym to provide the fitness services to the corporate employees. This encourages the working population to join a fitness gym and adopt a healthy lifestyle. It has been anticipated that there will be an increase in consumer spending in the coming five years. In South Africa, fitness centers such as Cape CrossFit, Dream Body Fitness, Ignite Fitness, and other fitness centers have started offering corporate packages in South Africa.

Digital Technology brings motivation among the members: Virgin Active, GO Health Gym and Yoga Experience are few of the fitness clubs which offers their own mobile app which can be used by the members to track their fitness training, sync cardio screen results, find the clubs using GPS locator, check timetable or schedules and book slots accordingly. This brings enjoyment and excitement among the fitness enthusiasts which makes them motivated to keep following their fitness regime. This is a major factor for retaining the members in the fitness centers.

Surge in Demand of Group Exercise: Increase in group exercise such as Zumba, Pilates, Cross Fit, Martial Arts, Power Yoga is also contributing to the growth of the fitness service market as in the future majority of the new fitness centers will be looking forward to offer these services at lower rates to capture the majority of the customers into their fitness centers.

Key Segments Covered:-

By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)



By Revenue Streams

Membership Fees

Personal Training Fees

By Membership Subscription Packages (On the basis of Revenue, Number of Members)

1 Month

3 Months

6 Months

12 Months

By Provinces (On the basis of Number of Gyms)



Western Cape

North West


Eastern Cape


Free State

Northern Cape

By Gender (on the basis of Revenue and Number of Members)



Key Target Audience

Organized and Unorganized Fitness Centres

Fitness Equipment Manufacturers

Sports Authority

Private Equity Firm

Fitness Training and Trainers Associations

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019E - 2023E

Major Fitness Centers Covered:-

Virgin Active

Planet Fitness

Zone Fitness

Gym Company

Viva Gym

Moove Motion Fitness

Motion Fitness

Go Health Gym, Ignite


South Africa Planet Fitness Market Share

South Africa Zone Fitness Market Revenue

South Africa Viva Fitness Gym Competition

South Africa Curves Market Revenue

South Africa Gym Company Sales

Go Health Gym South Africa Sales

Yoga Experience Members in South Africa

Bodytec South Africa Revenue

Yoga South Africa Market Share

Adventure Boot Camp for Women South Africa Price

Curves Fitness South Africa Fee

Bold Fitness South Africa Revenue

South Africa Personal Training Market Growth

Gym Franchise in South Africa

Contact Us:-

Ken Research
Ankur Gupta, Head Marketing & Communications

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