Data Storytelling: Doing it Right to Drive Decisions | Logesys
Posted by logesys on July 26th, 2019
Linda came out of the meeting room with a grin shining over her face, alongside the excitedly talking CEO. Each member in the boardroom applauded her monthly sales presentation. Not because she achieved a higher sales number than the last month, but because her presentation today looked promising with a good proposal enveloped around a realistic back-story supporting data.
The young sales lead was low on energy the last month when she proposed her strategy to handle the wobbling sales in the Eastern territory despite measurable actions taken already. However, the scene today is sort of a miracle after the last month’s denial when all the board members were unsatisfied with her approach. So, what changed?
The Data Explosion:
With the advanced technologies, internet, and apps, the world is rolling out a whopping 2.5 quintillion bytes of data per day. Moreover, this is a year old figure. So, imagine the change in the scenery in the past year.
What is Data Storytelling?:
Let us first segregate data storytelling from visualization. Visualization is not data storytelling but is a significant fraction of the creative process. Storytelling in data is just a newer version of weaving stories, a formal approach used in the business. Stories help the audience interpret the current data, data behind data, and data to be invested in the future on data.
Why is Data Storytelling important nowadays?
Storytelling is an old age practice used by generations to inculcate values and knowledge in their successors. And with time, storytelling has taken various forms from recitation to books to pictorial representation and audio. The latest entrant videos deliver the stories in the easiest consumable way.
How to get Data Storytelling done right?:
Storytelling = visualization + narrative + context
Engaging the Audience:
The sole purpose of creating a narrative around data is to gain audience engagement and thereby get recommendations. So, to open discussion avenues on the issues, the context has to suit them.
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