Anonymized Data Cannot Protect User Privacy, Researchers Said

Posted by Eyerys on July 30th, 2019

In the world where data is transacted all the time, the cost includes unveiling user privacy.

This is regarded as a necessity in living in the modern connected ecosystem. From searching the web, using social media networks, to routine visit to the doctor, people are handing over an increasing amount of personal data to whoever they are interacting with.

From a privacy point of view, this is concerning.

With the huge amount of data people are generating, the flow of information can go from individuals to companies, to other companies and even third-parties that shouldn't be involved in the first place. User data has become a commodity, and this is happening all the time.

Privacy concerned individuals who are concerned about this fact, may grow anxious. There is little that can be done to stop the flow, as the process is crucial to the ecosystem.

Deanonymizing
An illustration of de-anonymization using only several data points

One of the ways to keep those transacted personal data private, companies have made some anonymization of data. This approach of information sanitization is to protect privacy, by either encrypting or removing personally identifiable information from data sets.

This way, people whom the data describe should remain anonymous.

And by storing this kind of anonymized information inside massive databases, it should be nearly impossible for anyone to trace back the data to a single human.

But according to researchers, individuals in a sample database can be re-identified 83 percent of the time using just three data points: zip code, gender, date of birth.

Read: https://www.eyerys.com/articles/anonymized-data-cannot-protect-user-privacy-researchers-said


Eyerys

About the Author

Eyerys
Joined: May 7th, 2019
Articles Posted: 19

CryptoTab Browser - Easy way for Bitcoin Mining | CryptoTab Browser
CryptoTab Browser is the world's first web browser with built-in mining features. Familiar Chrome user interface is perfectly combined with extremely fast mining speed. Mine and browse at the same time!
CryptoTab Browser - Easy way for Bitcoin Mining | CryptoTab Browser
CryptoTab Browser is the world's first web browser with built-in mining features. Familiar Chrome user interface is perfectly combined with extremely fast mining speed. Mine and browse at the same time!
Claim 1 FREE Stock! No Purchase Necessary!
You have a 100% chance of receiving one free stock! Click to claim and have a chance to get one share of Facebook, Visa, Microsoft and others for free!
FREE App - Earn up to 25/gal cash back on gas!
Download this FREE app and earn cash-back when you buy gas, groceries and food! 100% FREE to join and FREE to earn cash back on your everyday purchases!
Quality Office Furniture USA Shipped Direct - Madison Liquidators
Nationwide vendor of quality office furnishings including Desks, Office Chairs, Conference Tables, Cubicles and more!
Earn HNT Tokens with a Helium Hotspot!
Pre-Order a Helium hotspot and earn HNT tokens that are redeemable for USD. Set it and forget it!