All about Crisis Communication and Public Relation

Posted by The Britto Agency on July 31st, 2019

An organization which has deployed information technology in its operation, and is doing well, is aware that it can come under attack by cyber criminals, and will do everything possible to protect itself from having its image tarnish in the public. An individual who is a public servant is conscious of the fact that a situation could arise, where government can on suspicious of financial misappropriation carry out investigation on them, knowing that whether they did commit the offence or not, their reputation is at risk depending on how they are able to communicate themselves out of the mess. They will have to adopt good communication strategies good enough to save them.

Need for crisis communication: Like we discussed above crisis can have a negative effect on brand image, however, Crisis Communication experts are in the business of saving organization’s reputation against various threats and unwanted challenges. Hence the need for crisis communication by every organization because:

• Brand identity is the most valuable assets of an organization. The core purpose of Crisis Communication team is to protect the brand identity and maintain the organization’s firm standing within the industry.

Crisis Communication specialists work very hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.

Crisis Communication Process

• Effective communication must be encouraged at the workplace during emergency situations. Employees should be given easy access to superior’s cabins to discuss critical issues with them and reach to a mutually acceptable solution.
• Information must flow smoothly across all departments in its desired form. One should not in any way rely on mere guess works or assumptions during crisis. Make sure the information you have is correct.
• Crisis communication expert must learn to take quick decisions. Remember one needs to respond speedily and effectively during unstable situations. Think out of the box and come up with alternate plans for the smooth functioning of organization.
• The superiors must always evaluate performance of employees on a regular basis. Demand feedbacks and reports to know what they are up to. Carry out surprise audits to track performance of employees.

Public Relation: Communication is an art and relating with people effectively is an art. It means that those to handle this responsibility must have the ability to communicate clearly and can make a lasting impression on people. It also require changing the image of an organization from negative to positive in the mind of people, where the it has been tempered with. Or championing the process of improving the organization`s image after an aggressive public relations complaint. This they can do by sponsoring local sporting events, dedicating a new public arts installment, and partnering with schools to provide after-school enrichment activities.