Mobile App Development: Here’s why most apps fail and how you can avoid it
Posted by Spiralogics Inc on August 1st, 2019
At the end of 2018, Google Android users were able to choose between 2.1 million apps on the Play Store and iOS app store users had a choice of 2 million apps to download from. These are staggering numbers that reflect the prevalence of apps in our lives today. However, despite the presence of these many apps it does not mean that all get downloaded. The stakes are high when it comes to grabbing the attention of app users.
Mobile App Development in Atlanta is in huge demand just like in other places and to be successful in mobile app development, you need to find out what others have done wrong and learn from that. Here are 6 most common reasons why apps fail.
Inadequate research:
Start by asking yourself the following questions. Are you solving a problem by developing the app? Is there a market for the app that you want to develop? Do you have any competition? Why would people want to use your app?
Thinking that customers will love your app and being able to justify that thought are two different things. Therefore, before you decide to invest precious time and money on developing an app find out if somebody wants that app.
Same Apps:
Here is the ugly truth about apps - the same kind of apps are flooding the app stores. How do you think you’re being different from competition when all you have are the same features? Your app needs to have a Unique Value Proposition to gain user loyalty and success as a business.
Ignoring Platforms:
The interfaces of Android and iOS are different, and users are accustomed to each platform’s uniqueness. This means that any app that is built needs to account for the differences in the platforms so that the user experience does not suffer. UI and UX need to be specific to platforms which is something that many developers do not consider. Good apps are platform agnostic and a good app will work on an iPhone as well as an Android.
Poor User Experience:
If a user struggles to figure out basic functions on your app this means that a user doesn’t find your app intuitive. Poor user experience could include:
App performance issues
Long load times
Features that are not clear or difficult to access
Improper testing:
It is of utmost importance to ensure that an app undergoes QA before launch so that there are no major issues. App testing must be done with a thoroughly documented process which will ensure that the app is ready for market launch.
Inadequate marketing for launch:
A solid marketing plan is required to ensure that your mobile app has a successful launch and people get to know about it. It is important to understand that mobile app launch is not a one-time event and successful mobile app development always has scope for improvement. Updates and new features are a must to keep users engaged.
Mobile app development is no child’s play and keeping the above factors in mind will increase your likelihood of success of your mobile app. If you’re looking for Mobile app development in Atlanta, you can reach out to trusted developers such as spiralogics.com for thorough quality assurance.
