Veneer Labels Market - Global Industry Analysis, Growth, and Trends

Posted by surendra choudhary on August 2nd, 2019

Veneer labels are pressure sensitive labels and are manufactured using hardwood and are backed with films. These labels can be hot stamped and embossed. Veneer labels are generally used for luxury and high end products such as, wines, high-end beverages, spirits, gourmet foods, cosmetics, perfume and others to enhance consumer appeal. Two of the widely used wood types used for production of veneer labels are cherry and birch stocks, as they provide good texture and are smooth enough for printing. Veneer labels are ideal for short haul and can be printed using UV digital ink jet and flexographic printers. The wood material can be tinted with translucent ink in order to match the color of the wood. The rising level of competition in the global market has compelled brand owners to come up with innovative solutions as part of their consumer engagement strategies. Constant change in consumer preferences has created an absolute need for customization. Therefore, products such as veneer labels are critical to brand owners, for marketing their products.

Segmentation:

The veneer labels market has been segmented on the basis of wood type, backing material type, printing technology used, adhesives used, application, and end use industry.

The pricing has been captured on the basis of wood type, cherry being the most expensive, followed by maple and birch.

On the basis of wood type, the global veneer labels market has been segmented as:

• Cherry based
• Birch based
• Hard maple based

On the basis of backing material used, the global veneer labels market has been segmented as:

• PET
• PE
• Polyester
• Others

On the basis of printing technology used, the global veneer labels market has been segmented as:

• Water-based printing
• UV printing
  • UV offset printing
  • UV flexo printing
• Waterless printing
• Flat screen printing
• Lithographic printing
• Rotary screen printing
• Digital printing

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On the basis of adhesives used, the global veneer labels market has been segmented as:

• Solvent based adhesives
• Emulsion based adhesives

On the basis of application, the global veneer labels market has been segmented as:

• Glass Bottles
• Plastic Products
• Metal Containers
• Others

On the basis of end use industry, the global veneer labels market has been segmented as:

• Food & Beverage Industry
  • Alcoholic beverage bottles
  • Confectionery
• Personal Care & Cosmetics Industry
• Others

Backing material are used in the production of veneer labels in order to give support to the product. Veneer labels are made up of wood which can be affected easily from water or moisture and is prone to cut. Generally, PET is used as backing material, but polyethylene and polyester can also be used as a backing material.